The rattlesnake doesn’t go lookin’ for trouble—but it sure as hell knows how to end it. Coiled up, cool as a preacher’s handshake at a poker table, just waitin’ on...

Mess around with love long enough and yer sure to get stung. Listen up, fellas. You better treat them cowgirls right if you know what’s good for yu’n.

Mess around with love long enough and yer sure to get stung. Listen up, fellas. You better treat them cowgirls right if you know what’s good for yu’n.

El aguila ain't here to make friends—it’s here to rule the sky and steal your lunch. One minute, it's soaring like a symbol of freedom, the next, it's snatching your...

Now, it’s not a record-breakin’ bass… we know. But we’ve all felt the tug of one of these suckers. Big, mean, and guaranteed to put up a struggle—until you reel...

Sharp as a mesquite thorn and twice as tough, el coyote doesn’t ask for a seat at the table. It just sneaks in, swipes your green chile enchiladas, and it’s...

Look, ‘possums might not win any beauty pageants, but they’ve got one helluva survival instinct—kinda like your uncle who somehow keeps getting free refills in that same styrofoam cup at...

It ain’t majestic, it ain’t graceful, and it definitely ain’t for good eatin’—but you can’t look at one without crackin’ a grin. Just a lil’ round fella standin’ around, judgin’...

The undisputed king of the backcountry, built like a freight train on four legs with claws that could carve up a picnic basket.... or a daggum pickup truck. It doesn't...

It ain’t a deer, it ain’t a moose, and it sure as heck ain’t your imagination. It’s El Fantasma del Bosque—a shadow with antlers, slipping through the trees like a...

Around here, we call ‘em lightning bugs—tiny sparks of summer, flickerin’ through the dark. We catch ‘em in grandma’s old mason jars, watching ‘em glow like little storms in the...

She trades her boots for bare feet, ridin’ broncs one day and waves the next. Whether it’s a farmer’s tan or a bikini tan, you can bet she’s gettin’ one...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a hat.

Live. Genuine. Snakes.

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

The road has been long and hard for this ol' cowboy, but he paces onward across the dusty plain. Carved by his own grit and determination, the path leads on... through the dust,...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Everyone’s got those days out on the water. The ones that are so frustrating you’re ready to chuck that rod and reel as far as ya can, but that’s why...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

Here at the official Western Division of Sendero Provisions, we take our jobs very seriously. Months of research and development go into each and every product, design, and photo. After...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Ya don’t need to be Ben Wade or Dan Evans to wear this, but at the very least be on time for your damn train. We hear it leaves just...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Classic Sendero Western vibes. This design pays homage to “El Jefe’s” family ranch. Now don’t get confused, it ain’t his ranch nor is he out there doing any Cowboyin’ on...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...