The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Ah, the Gila Monster, also known as the "Monstruo de Gila." This reptilian beast is shrouded in mystery and often misunderstood. Legend has it that its breath is so foul...

If you’re gonna be dumb, you gotta be tough, and if you’re gonna be a Jack Wagon, you might as well be the champ.

If you’re gonna be dumb, you gotta be tough, and if you’re gonna be a Jack Wagon, you might as well be the champ.

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

They say “close” only counts in horseshoes and hand grenades, but the similarities between the two don’t end there. They’re both bad activities for first dates, inappropriate stocking stuffers, and...

Heard it on the radio, thought it sounded Western. Put it on a sticker, definitely was Western. 

La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air...

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Every day a thousand people call Texas their new home and every day they get to learn that life is a little different around here. Along with that, there’s more...

Some of us just can't pull off wearing a Cowboy Hat. And some of us should never wear one. So we made a Cowboy Hat for everyone! You won't find...

Some of us just can't pull off wearing a Cowboy Hat. And some of us should never wear one. So we made a Cowboy Hat for everyone! You won't find...

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

The logo, the namesake, the brand. This hat is Sendero, and Sendero is for the amigos.

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a hat.

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a bandana

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a sticker.

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.