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Born of two worlds, bound by none. A spirit that rides between the lines, where borders blur and the dust never settles. Bandit or hero? Outlaw or legend? Depends on...

The rattlesnake doesn’t go lookin’ for trouble—but it sure as hell knows how to end it. Coiled up, cool as a preacher’s handshake at a poker table, just waitin’ on...

It ain’t a buckin’ bronco… it’s a steel stallion! With a hydraulic kick and a mean setta horns, this sucker is low, loud, and liable to send your hat flyin’....

Heart beating heavy in your ears, the unmistakable smell of fuel and burning rubber (perhaps some manure), this is the race of a lifetime. Everything has built to this moment,...

If you hear that Jake Brake purrin’, it might just be us. Sendero Express is guaranteed to haul anyone and anything, anywhere; in half the time as the other guys....

Look, ‘possums might not win any beauty pageants, but they’ve got one helluva survival instinct—kinda like your uncle who somehow keeps getting free refills in that same styrofoam cup at...

Sometimes, luck’s like a tumbleweed- shows up when you least expect it. But with a little “Buena Suerte,” you’ll find your way.

The undisputed king of the backcountry, built like a freight train on four legs with claws that could carve up a picnic basket.... or a daggum pickup truck. It doesn't...

It ain’t majestic, it ain’t graceful, and it definitely ain’t for good eatin’—but you can’t look at one without crackin’ a grin. Just a lil’ round fella standin’ around, judgin’...

Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....

That daggum bear didn’t know if it was fightin’ or flightin'—but it sure as heck didn’t know who was chasin’ it. A guy? On a buffalo? That’s right, nature’s most...

On every stretch of road from Mexico to just south of the Great White North, you can find the ‘dillo. Every highway and byway is littered with ‘em. Except this...

A cowboy’s best advice was always, “Easy does it.” Now this isn’t just a phrase – it’s a way of life. Whether you’re wranglin’ cattle, fixin’ fence posts, or just...

La aguila ain't here to make friends—it’s here to rule the sky and steal your lunch. One minute, it's soaring like a symbol of freedom, the next, it's snatching your...

Don’t ever say yer truck is broke, she just always is a couple parts away from startin’ up. Starter, new head gaskets, struts, a motor, some headlight fluid. Once ya...

Around here, we call ‘em lightning bugs—tiny sparks of summer, flickerin’ through the dark. We catch ‘em in grandma’s old mason jars, watching ‘em glow like little storms in the...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Here at the official Western Division of Sendero Provisions, we take our jobs very seriously. Months of research and development go into each and every product, design, and photo. After...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

Brosky, Broseidon, Brotato, Brometheus, Brofessor, Brobi-Wan Kenobi, Teddy Bro-sevelt. Whatever floats your boat, Brochacho.

“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...