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    WHAT WE DO

    Sendero Provisions Co. makes quality outdoor provisions inspired by the landscapes and cultures of the wild American West. We collaborate with awesome artists to create products like you’ve never seen before – products we hope will call you to the wild.

    WHO WE ARE

    Sendero is explorers, adventurers, and dreamers. Sendero is each and every one of you guys. We're nothing special, and we never have been. We're just a group of folks who started a journey together, and it turned into a community.

    WHY START WITH HATS?

    For us, exploring the wilderness rejuvenates us; the solitude of open space lets us heal. When we head out into the wild, we usually drive west towards the clear streams of the Hill Country, the sun-drenched deserts of far West Texas, the craggy peaks of New Mexico, and the splendor of the Colorado Rockies. These lands are beautiful; they are also severe and unforgiving. Hats are one of the best ways to stay safe in the wilderness, and can stave off deadly exposure to the elements. What better hat to wear in the wild than one inspired by wilderness? Enter Sendero Provisions Co.

    THE NAME

    Sendero” is a Spanish word for trail. When early Spanish explorers surveyed the far western reaches of Tejas, they came across mountain passes created by the Comanche Indian tribe. By the light of the full moon, the Comanches rode these wild senderos, from southern Kansas to northern Mexico, taking whatever they desired. And for centuries this way they lorded over the southern plains.

    VALUES

    An honest handshake, free-flowing rivers, public land, quality gear, live music, art for art’s sake, craft beverages, and fine Texas BBQ.