Sendero Signature

The most surprising thing about the story we're about to tell you... isn't that it's true, but that the mysterious and mythical beast of legend -- the Chupacabra -- isn't...

The Javelina makes its home deep in the rugged Southwestern Desert. Here, this desert dweller's got all it needs- perfectly content with the fruit of the prickly pear and the shade...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a hat.

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

The road has been long and hard for this ol' cowboy, but he paces onward across the dusty plain. Carved by his own grit and determination, the path leads on... through the dust,...

La serpiente se oculta en la hierba // Snakes hide among the sweetest flowers

The prickly pear and the rattlesnake - both are tough, mean, and exist to survive. Together as one, there is no greater symbol of bad attitude.

To the right person, there’s nothing quite like a trusty adventure vehicle. To the right person, there's nothing quite like this sticker!

This sticker features a cool fishing reel and a cool fish joke, with a laid back honest vibe. What more is there to say?

An old saying goes: “Give a man a fish, and he’ll eat for a day. Teach a man to fish… and he’ll sit in a boat and drink beer all...

This hat features a cool fishing reel and a cool fish joke, with a laid back honest vibe. What more is there to say? Well how about we delve into...

Together for Texas, y'all. 

The most surprising thing about the story we're about to tell you... isn't that it's true, but that the mysterious and mythical beast of legend -- the Chupacabra -- isn't...

Live Wild & Free!

I think we say this every season, but it's no secret: El Jefe is a geology nerd. And what better to put on a geo hat than the king of...

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

Grab the guns and load up the dogs - it’s bird season! We think you’ll agree, hunting for birds is a fine excuse to get outside and enjoy the natural...

Pack the tent, fill the cooler, and load up the ol' adventure mobile- it's time to say goodbye to the black top and hit the trail. 

Clean Sendero branding and dreamy southwest vibes - for every direction on the map, there’s another adventure calling your name.

Wouldn’t you rather be fishing? Gaze at this sticker long enough, and soon you’ll be daydreaming of reelin’ in rainbows from cold mountain streams.

The Javelina makes its home deep in the rugged Southwestern Desert. Here, this desert dweller's got all it needs- perfectly content with the fruit of the prickly pear and the shade...

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

An old cowboy went out ridin' with a hat trimmed red and gray Upon a ridge he rested as he went along his way When all at once a fearsome...