The road has been long and hard for this ol' cowboy, but he paces onward across the dusty plain. Carved by his own grit and determination, the path leads on... through the dust,...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

Live. Genuine. Snakes.

The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

 Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

We wrote a haiku about how no one that ever rode an actual stagecoach would be wearing this cap instead of a cowboy hat. Seemed like a good idea at...

Brosky, Broseidon, Brotato, Brometheus, Brofessor, Brobi-Wan Kenobi, Teddy Bro-sevelt. Whatever floats your boat, Brochacho.

“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

Ingredients: Big ol’ bowl of dried pinto beans A buncha chilis, don’t skimp  Eyeball some garlic, onion, and ‘maters Little bit of that ‘mater juice and vinegar Ranch spices. Don’t...

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

We don’t want to be sticklers, but if you keep going West… technically… “Best In The West” really means “The Best In The World.” Humbly, the Cowboy Code would preclude...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

"When freedom is a memory and justice is outlawed, the just must become outlaws."

Jinete Legendario del desierto suroeste, La Charra, se dice que cabalgaba con los espíritus del viento. Adornada de plata y serape, su lazo tejía historias de valentía, y su grito...

This hat's namesake is about as far South and West as you can make it in Tejas. While Presidio has a rich and storied history - pueblos, Spaniards, wars, cattle drives,...

Welcome to the Old West! We sent ya a post card. Where tumbleweeds have more charisma than the local cowpokes and saloon gossip spreads faster than a runaway stagecoach. The only...

Down to your last drop in the desierto, don't end up like ol' "Muertos" here. This microfiber hat, however, will keep you nice and cool!

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...