Our first store is located right here in the heart of Waco, Texas - where the Sendero brand was imagined, built, and grown.
Our flagship store is a snapshot of what it means to be Sendero. Every detail, story, and stitch represents the adventures that inspire us. Swing on through and see where the SPIRIT of the WEST comes to life.
Located inside the Hotel Herringbone courtyard. Look for Suite 6, or follow the glow of our neon sign.
Monday 10AM - 6PM
Tuesday CLOSED
Wednesday & Thursday 10AM- 6PM
Friday & Saturday 10AM - 7PM
Sunday 11AM - 4PM
“Sendero” is the Spanish word for “trail” or “path.” Although the origin of the name is uncertain, around these parts if you’re going out to walk a “sendero,” there’s a good chance folks know exactly what you mean and there’s an even better chance you might run into an agave or two. We like to think we’re building our own “sendero,” by following the trails blazed by our role models and industry leaders, but we’re bringing that classic “Sendero style.”