A brand new lineup of cowboy hats made with one of the oldest hat makers in Texas. Rounded out with a collection of vintage-inspired statement pieces that honor the golden era of Western style.

Some things you don’t fake.
Cowboy hats are one of them.
When we decided to make real cowboy hats, not costume, not trend, or watered-down, we knew there was only one place to go. Our hometown: Waco, Texas. Sendero was born here, and so was one of the most respected names in cowboy hats.
Standard Hat Works, established in 1915, has earned its reputation the right way, through quality, consistency, and decades of making hats for the people who live in them. From some of the most trusted country musicians in the world to working cowboys who know the difference, Standard Hat Works is a name that carries real weight in the hat world.
This collaboration brings together two Waco-rooted brands built on the same values: authenticity, heritage, and respect for the culture that shaped us. The collection includes six cowboy hats, supported by vintage-inspired statement pieces that honor the golden era of western style.