Hats

The Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

The Javelina makes its home deep in the rugged Southwestern Desert. Here, this desert dweller's got all it needs- perfectly content with the fruit of the prickly pear and the shade...

Each year, with the close of summertime, comes a time honored ritual observed by American sportsmen everywhere. Grab the guns and load up the dogs - it’s bird-hunting season! Whether...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Ya don’t need to be Ben Wade or Dan Evans to wear this, but at the very least be on time for your damn train. We hear it leaves just...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s...

The Ferdinand Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be tranquilo and drink a cerveza. But one day...

We don’t want to be sticklers, but if you keep going West… technically… “Best In The West” really means “The Best In The World.” Humbly, the Cowboy Code would preclude...

Brosky, Broseidon, Brotato, Brometheus, Brofessor, Brobi-Wan Kenobi, Teddy Bro-sevelt. Whatever floats your boat, Brochacho.

This hat's namesake is about as far South and West as you can make it in Tejas. While Presidio has a rich and storied history - pueblos, Spaniards, wars, cattle drives,...

Jinete Legendario del desierto suroeste, La Charra, se dice que cabalgaba con los espíritus del viento. Adornada de plata y serape, su lazo tejía historias de valentía, y su grito...

We wrote a haiku about how no one that ever rode an actual stagecoach would be wearing this cap instead of a cowboy hat. Seemed like a good idea at...

"When freedom is a memory and justice is outlawed, the just must become outlaws."

Welcome to the Old West! We sent ya a post card. Where tumbleweeds have more charisma than the local cowpokes and saloon gossip spreads faster than a runaway stagecoach. The only...

Down to your last drop in the desierto, don't end up like ol' "Muertos" here. This microfiber hat, however, will keep you nice and cool!

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

Heard it on the radio, thought it sounded Western. Put it on a hat, definitely was Western. 

"Hey, Slick."  *click click, wink, double finger guns* "Yeah, we're talking to you. You look good today... but you'd better in this hat. Certainly be a lot cooler if you did."

Bighorn sheep skulls are thick and bony to help absorb the impact of constantly ramming their heads together during mating season. This hat’s made of high quality waxed cotton, but we...

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

A crisp wind blows, a fall leaf drops, and as steam rises off the pond, a splash from a freshly arrived flock. Migration is here.

In the spring of their 13th or 17th year, mature periodical cicada nymphs emerge between late April and early June in fantastic numbers. Following the developmental phase, the adult cicadas are active...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Tranquilo, amigo.

In Big Bend country, the Chisos Mountains rise high out of the Texas desert. These rugged giants end abruptly to the south giving way to jaw-dropping panoramic views of the...

COME ONE! COME ALL! To the Sendero County Fair! Head on down and grab yourselves a delectable funnel cake, and perhaps a margarita? It is the “Sendero” fair, after all....