Live. Genuine. Snakes.

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

COME ONE! COME ALL! To the Sendero County Fair! Head on down and grab yourselves a delectable funnel cake, and perhaps a margarita? It is the “Sendero” fair, after all....

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

Rumor has it, extra terrestrial life forms didn’t originally come in peace. It wasn’t till they landed in Tejas and discovered Lone Star Beer and barbecue that they changed their...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Live. Genuine. Snakes.

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Heard it on the radio, thought it sounded Western. Put it on a shirt, definitely was Western. 

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

If Streets Of Laredo was written in 2023: ♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a cowboy hatWearing a cowboy hat,...

The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

Everything’s cool, it’s alright, no need to stress. So far, so bueno.  

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

Heard it on the radio, thought it sounded Western. Put it on a hat, definitely was Western. 

The Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

The dusty ol’ mountains and valleys of the fabled Chihuahuan Desert in far far West Texas sing a ballad of adventure and prospect to many a wayward soul. Conquistadors, outlaws,...

The logo, the namesake, the brand. This shirt is Sendero, and Sendero is for the amigos.

The logo, the namesake, the brand. This shirt is Sendero, and Sendero is for the amigos.

The logo, the namesake, the brand. This shirt is Sendero, and Sendero is for the amigos.

Western legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and...

It’s a bit aspirational, but every time you throw this sucker on your dome you’ll be wishing you were staring at your favorite mountain range. In our case, that would...

Everyone knows a person who just seems to stretch the truth, fudge the numbers...  someone you can’t really trust as far as you could throw 'em. To put it plainly...

Bighorn sheep skulls are thick and bony to help absorb the impact of constantly ramming their heads together during mating season. This hat’s made of high quality waxed cotton, but we...

It’s not a buffalo, quit asking.

Welcome to the Animal Cantina. What'll it be perrito?

Ahh.... the good life. Slow and steady.

The Mountain Lion is the most widespread of any large cat in the western hemisphere, known to inhabit lands from the Canadian Yukon to the Southern Andes. With an animal...

Tranquilo, amigo.