Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a hat.

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Live. Genuine. Snakes.

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Everyone’s got those days out on the water. The ones that are so frustrating you’re ready to chuck that rod and reel as far as ya can, but that’s why...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

Here at the official Western Division of Sendero Provisions, we take our jobs very seriously. Months of research and development go into each and every product, design, and photo. After...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Ya don’t need to be Ben Wade or Dan Evans to wear this, but at the very least be on time for your damn train. We hear it leaves just...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...

Classic Sendero Western vibes. This design pays homage to “El Jefe’s” family ranch. Now don’t get confused, it ain’t his ranch nor is he out there doing any Cowboyin’ on...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Everyone’s got those days out on the water. The ones that are so frustrating you’re ready to chuck that rod and reel as far as ya can, but that’s why...

Everyone’s got those days out on the water. The ones that are so frustrating you’re ready to chuck that rod and reel as far as ya can, but that’s why...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...