This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

Águila Real: a symbol of bravery and strength. Whether with a snake in its beak or emblazoned on a sweatshirt, La Aguila is unmistakable!

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Bold-spirited, fiercely individual, blooming against all odds – art itself embodies the Sendero mindset like nothing else. Embracing a love for flowers and vibrant expressions, the iconic rose serves as...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

Palominos are known for their shiny gold coats and silvery white manes, hence their name meanin’ “royalty and wealth.” So get yourself a pal and your western net worth may...

Back in the day, the amigas preferred trucks over any sorta fancy suv, but they gave ‘em the nickname speed-wagons instead ‘cause it sounded way cooler. They’d take them all...

Back in the day, the amigas preferred trucks over any sorta fancy suv, but they gave ‘em the nickname speed-wagons instead ‘cause it sounded way cooler. They’d take them all...

Native to Arizona deserts and real fond of cacti, the Cactus Wren may seem like a cute ‘lil innocent bird, but that’s exactly what they want you to think. Truly,...

Native to Arizona deserts and real fond of cacti, the Cactus Wren may seem like a cute ‘lil innocent bird, but that’s exactly what they want you to think. Truly,...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

To have the SOUL of the WILD is to be spontaneous, always cravin’ that next adventure. Not afraid to pull over on a road trip and pick some wildflowers right...

To have the SOUL of the WILD is to be spontaneous, always cravin’ that next adventure. Not afraid to pull over on a road trip and pick some wildflowers right...

To have the SOUL of the WILD is to be spontaneous, always cravin’ that next adventure. Not afraid to pull over on a road trip and pick some wildflowers right...

Not quite the Peter you grew up reading bedtime stories about, but adding some antlers to that bad boy sure makes the story a whole lot more interesting. May just...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Here at the official Western Division of Sendero Provisions, we take our jobs very seriously. Months of research and development go into each and every product, design, and photo. After...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

Águila Real: a symbol of bravery and strength. Whether with a snake in its beak or emblazoned on a sweatshirt, La Aguila is unmistakable!

Bold-spirited, fiercely individual, blooming against all odds – art itself embodies the Sendero mindset like nothing else. Embracing a love for flowers and vibrant expressions, the iconic rose serves as...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milky way mustangs, whatever you wanna call ‘em, they...