Pionero (n): Trailblazer, adventurer, thrill-seeker, an O.G.’s O.G.
To Sendero, being a Pionero is a way of life. A calling. It’s the continual search for something bigger and better than yourself. Perfecting your craft and making it your own. Exploring wild spaces and protecting them for generations to come. So to all the fly fishers, climbers, poets, artisans, and trail-sendin’ SOBs out there- time to be a Pionero. Well, what are you waiting for? Go on, get!