Hats

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

COME ONE! COME ALL! To the Sendero County Fair! Head on down and grab yourselves a delectable funnel cake, and perhaps a margarita? It is the “Sendero” fair, after all....

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

The Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

THE WEST TEXAS SAGUARO CLUB - BYLAWS - ARTICLE 1: PURPOSE - The purpose of the West Texas Saguaro Club is to perpetuate the existence and presence of Saguaro Cacti...

La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air...

Every day a thousand people call Texas their new home and every day they get to learn that life is a little different around here. Along with that, there’s more...

Slap this sucker on and everyone will be yellin' "Hey, good lookin'!" 

Agave De Sendero is a wild member of the Agave Family. It's known to grow in Waco, Texas on the dusty plains of the Hill Country, across Central Texas near fine BBQ...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

On the shimmering flats of Matagorda Bay, there reigns "El De La Mancha." For the fly fishing purist, the Redfish is the coastal pinnacle of finesse and accuracy. When you...

Jefe spent all Spring and Summer in the lab cross breeding the perfect pepper for his salsa, we call it the Chile De Sendero. It’s 1 part jalapeño, 2 parts...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Think the ancient artisans of Persia, Mesopotamia, and old Colorado would have ever imagined the same gemstone they crafted with ornate detail would be worn by women named Terri who...

This hat features a cool fishing reel and a cool fish joke, with a laid back honest vibe. What more is there to say? Well how about we delve into...

I think we say this every season, but it's no secret: El Jefe is a geology nerd. And what better to put on a geo hat than the king of...

The Ferdinand Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be tranquilo and drink a cerveza. But one day...

These diamonds don't shine, For they are not bright. These diamonds tell lies,Through forked tongue they will bite.You look weary, cowboy,Your home this is not.Your steed is long gone,and you...

The Mountain Lion is the most widespread of any large cat in the western hemisphere, known to inhabit lands from the Canadian Yukon to the Southern Andes. With an animal...

Everyone knows a person who just seems to stretch the truth, fudge the numbers...  someone you can’t really trust as far as you could throw 'em. To put it plainly...

The most surprising thing about the story we're about to tell you... isn't that it's true, but that the mysterious and mythical beast of legend -- the Chupacabra -- isn't...

It’s not a buffalo, quit asking.

Bighorn sheep skulls are thick and bony to help absorb the impact of constantly ramming their heads together during mating season. This hat’s made of high quality waxed cotton, but we...

Each year, with the close of summertime, comes a time honored ritual observed by American sportsmen everywhere. Grab the guns and load up the dogs - it’s bird-hunting season! Whether...

An old saying goes: “Give a man a fish, and he’ll eat for a day. Teach a man to fish… and he’ll sit in a boat and drink beer all...

The mountains and valleys you see above ground are only part of the geological story. Take a slice out of the Earth and this is what you could find. Layers of...

Together for Texas, y'all. 

Across a dusty plain, a lone rider heads onward. Where he's headed, he doesn't know. All he knows is he can't go back -- the bank bags on his saddle won't...

A special collaboration with Lone Star Beer x Sendero. This capsule collection is the kickoff to something really cool... What a better combo than the the National Beer of Texas...

Straddling the Continental Divide among some of the highest mountains in the lower 48 lies Rocky Mountain National Park, your base for true mountaineering adventure. Explore alpine lakes and forested...

Any climber worth their weight in chalk can tell you that the birthplace of American climbing is none other than Yosemite National Park. Legendary badasses like Royal Robbins and Yvon...