Down to your last drop in the desierto, don't end up like ol' "Muertos" here. This microfiber hat, however, will keep you nice and cool!

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

The Wyatt Shirt has been a dream of ours for quite some time - and now it's in a breezy, comfy short sleeve! Pure, classic, vintage denim. Just like denim should be....

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...

Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...

Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

We’ve taken the layering game a level up this season, and are proud to introduce our cord shacket - the Desperado. The outer shell is an ultra soft corduroy, while...

We’ve taken the layering game a level up this season, and are proud to introduce our cord shacket - the Desperado. The outer shell is an ultra soft corduroy, while...

We’ve taken the layering game a level up this season, and are proud to introduce our cord shacket - the Desperado. The outer shell is an ultra soft corduroy, while...

Classic Sendero Western vibes. This design pays homage to “El Jefe’s” family ranch. Now don’t get confused, it ain’t his ranch nor is he out there doing any Cowboyin’ on...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

We wrote a haiku about how no one that ever rode an actual stagecoach would be wearing this cap instead of a cowboy hat. Seemed like a good idea at...

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Somewhere out in far west Arizona, you'll find the Joshua Trees, Saguaros, prickly pear, and all kinds of things that want sting, poke, or hurt ya. But don't let this...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Ingredients: Big ol’ bowl of dried pinto beans A buncha chilis, don’t skimp  Eyeball some garlic, onion, and ‘maters Little bit of that ‘mater juice and vinegar Ranch spices. Don’t...

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

We don’t want to be sticklers, but if you keep going West… technically… “Best In The West” really means “The Best In The World.” Humbly, the Cowboy Code would preclude...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Brosky, Broseidon, Brotato, Brometheus, Brofessor, Brobi-Wan Kenobi, Teddy Bro-sevelt. Whatever floats your boat, Brochacho.

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

"When freedom is a memory and justice is outlawed, the just must become outlaws."

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s...

Jinete Legendario del desierto suroeste, La Charra, se dice que cabalgaba con los espíritus del viento. Adornada de plata y serape, su lazo tejía historias de valentía, y su grito...