Hats

The Sendero Speedway’s where legends are made, not on smooth asphalt but rugged, unforgiving Tejas dirt. Cowboys tear through 500 miles of wild country, chasing more than just a finish...

Quien a agave mata, a agave muere. Kinda gives drinkin’ a margarita a whole new meaning, huh? Ain’t stopping us.

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

Sometimes, luck’s like a tumbleweed- shows up when you least expect it. But with a little “Buena Suerte,” you’ll find your way.

Ingredients: Big ol’ bowl of dried pinto beans A buncha chilis, don’t skimp  Eyeball some garlic, onion, and ‘maters Little bit of that ‘mater juice and vinegar Ranch spices. Don’t...

Western legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and...

A late spring desert shower, and a bloom of red ocotillo flower.

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the sun takes no prisoners, but...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

The Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s...

This hat's namesake is about as far South and West as you can make it in Tejas. While Presidio has a rich and storied history - pueblos, Spaniards, wars, cattle drives,...

"When freedom is a memory and justice is outlawed, the just must become outlaws."

Welcome to the Old West! We sent ya a post card. Where tumbleweeds have more charisma than the local cowpokes and saloon gossip spreads faster than a runaway stagecoach. The only...

Down to your last drop in the desierto, don't end up like ol' "Muertos" here. This microfiber hat, however, will keep you nice and cool!

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air...

A crisp wind blows, a fall leaf drops, and as steam rises off the pond, a splash from a freshly arrived flock. Migration is here.

In the spring of their 13th or 17th year, mature periodical cicada nymphs emerge between late April and early June in fantastic numbers. Following the developmental phase, the adult cicadas are active...

Think the ancient artisans of Persia, Mesopotamia, and old Colorado would have ever imagined the same gemstone they crafted with ornate detail would be worn by women named Terri who...

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

The Mountain Lion is the most widespread of any large cat in the western hemisphere, known to inhabit lands from the Canadian Yukon to the Southern Andes. With an animal...

Any climber worth their weight in chalk can tell you that the birthplace of American climbing is none other than Yosemite National Park. Legendary badasses like Royal Robbins and Yvon...

Surrounded by the largest remaining undisturbed grasslands in America, the area known as Badlands National Park preserves some of the wildest land the west has to offer. The Badlands Wilderness...

There’s a good reason Gram Parsons became enamored with this spectacular jewel in Southeastern California. Two unique desert ecosystems collide with gorgeous elevation change, wide-open solitude, and a surprising plethora...

Situated along an isolated peninsula in the Pacific Northwest, the three sprawling ecosystems of Olympic National Park are so expansive and pristine that you’d swear they are the stuff of...