Everyone needs a good bolo or three. Trust us, El Bolo’s perfect to dress-up for honky tonkin' or dress-down your grandpappy's fourth wedding. Talk about versatility. A true Southwestern gem,...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

If Boot Scootin’ was written in 2023♫ Yeah, fancy boots, let's make a hoot, come on, baby, we're Western wearin'! Oh, rodeo, we don't know, never been but Yellowstone really...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Heard it on the radio, thought it sounded Western. Put it on a sweatshirt, definitely was Western. 

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

If Boot Scootin’ was written in 2023♫ Yeah, fancy boots, let's make a hoot, come on, baby, we're Western wearin'! Oh, rodeo, we don't know, never been but Yellowstone really...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Heard it on the radio, thought it sounded Western. Put it on a sweatshirt, definitely was Western. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

The dusty ol’ mountains and valleys of the fabled Chihuahuan Desert in far far West Texas sing a ballad of adventure and prospect to many a wayward soul. Conquistadors, outlaws,...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.  Spirit and Soul of the West

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a sweatshirt.

If Streets Of Laredo was written in 2023:♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a cowboy...

Everything’s better con lima. Cerveza, tacos, hell, even this shirt… That’s why we made it a real nice shade of green. So you wouldn’t have to go ruin it con...