Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....

In the spring of their 13th or 17th year, mature periodical cicada nymphs emerge between late April and early June in fantastic numbers. Following the developmental phase, the adult cicadas are active...

The Sendero Speedway’s where legends are made, not on smooth asphalt but rugged, unforgiving Tejas dirt. Cowboys tear through 500 miles of wild country, chasing more than just a finish...

Dusty old log cabins are perfect for thinkin’, relaxin’, and gettin’ some rest out by the fire. They’re also perfect for weird spider bites and back aches from a bad...

A late spring desert shower, and a bloom of red ocotillo flower.

Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the sun takes no prisoners, but...

Sometimes, luck’s like a tumbleweed- shows up when you least expect it. But with a little “Buena Suerte,” you’ll find your way.

Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...

Quien a agave mata, a agave muere. Kinda gives drinkin’ a margarita a whole new meaning, huh? Ain’t stopping us.

Somewhere out in far west Arizona, you'll find the Joshua Trees, Saguaros, prickly pear, and all kinds of things that want sting, poke, or hurt ya. But don't let this...

Somewhere out in far west Arizona, you'll find the Joshua Trees, Saguaros, prickly pear, and all kinds of things that want sting, poke, or hurt ya. But don't let this...

Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!