Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Time to introduce our first-ever sweatpant! Made in the same, famously soft, fabric as our sweatshirts - these sweats are made to be worn as a matching set to our...

Time to introduce our first-ever sweatpant! Made in the same, famously soft, fabric as our sweatshirts - these sweats are made to be worn as a matching set to our...

If Streets Of Laredo was written in 2023: ♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a cowboy hatWearing a cowboy hat,...

Heard it on the radio, thought it sounded Western. Put it on a shirt, definitely was Western. 

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

Palominos are known for their shiny gold coats and silvery white manes, hence their name meanin’ “royalty and wealth.” So get yourself a pal and your western net worth may...

Native to Arizona deserts and real fond of cacti, the Cactus Wren may seem like a cute ‘lil innocent bird, but that’s exactly what they want you to think. Truly,...

Native to Arizona deserts and real fond of cacti, the Cactus Wren may seem like a cute ‘lil innocent bird, but that’s exactly what they want you to think. Truly,...

Back in the day, the amigas preferred trucks over any sorta fancy suv, but they gave ‘em the nickname speed-wagons instead ‘cause it sounded way cooler. They’d take them all...

Back in the day, the amigas preferred trucks over any sorta fancy suv, but they gave ‘em the nickname speed-wagons instead ‘cause it sounded way cooler. They’d take them all...

Bold-spirited, fiercely individual, blooming against all odds – art itself embodies the Sendero mindset like nothing else. Embracing a love for flowers and vibrant expressions, the iconic rose serves as...