Live. Genuine. Snakes.

Live. Genuine. Snakes.

Live. Genuine. Snakes.

Your mama probably told you once - not to mess with snakes. Well, mama wasn’t talking about the biggest, baddest snake in the USA. That's right, we’re talking about the...

Your mama probably told you once - not to mess with snakes. Well, mama wasn’t talking about the biggest, baddest snake in the USA. That's right, we’re talking about the...

Your mama probably told you once - not to mess with snakes. Well, mama wasn’t talking about the biggest, baddest snake in the USA. That's right, we’re talking about the...

Picture this, you’re nine years old. You’re going on a camping trip with your dad, uncles, and cousins. The old timers have had a couple of cold Lone Stars and...

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno.  

Retro vibes cranked up to 11! Introducing our 6 wale, 100% cotton cord - the Sonsela Cord - in a soft, stretchy cotton. Designed with a flattering high-waisted fit and...

To have the SOUL of the WILD is to be spontaneous, always cravin’ that next adventure. Not afraid to pull over on a road trip and pick some wildflowers right...

To have the SOUL of the WILD is to be spontaneous, always cravin’ that next adventure. Not afraid to pull over on a road trip and pick some wildflowers right...

To have the SOUL of the WILD is to be spontaneous, always cravin’ that next adventure. Not afraid to pull over on a road trip and pick some wildflowers right...

Sound of a good time! CTSSS!

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...

Back in the day, the amigas preferred trucks over any sorta fancy suv, but they gave ‘em the nickname speed-wagons instead ‘cause it sounded way cooler. They’d take them all...

Back in the day, the amigas preferred trucks over any sorta fancy suv, but they gave ‘em the nickname speed-wagons instead ‘cause it sounded way cooler. They’d take them all...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

You blaze down the trail on your noble steed-- with 140mm of suspension and 4’’ wheels it’s better than any steed of the knights of old. You conquer rocks and...

We wrote a haiku about how no one that ever rode an actual stagecoach would be wearing this cap instead of a cowboy hat. Seemed like a good idea at...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

This lonely ol’ esqueleto cowpoke has played his song longer than anyone can remember. Just out there serenading the sagebrush and ‘yotes with his gee-tar. He’ll probably keep playing ‘til...

C'mon. There's no dadgum Saguaros in Texas.... So why do we put them on everything??? The closest one is 932.2 miles West from the Sendero HQ. Be a Texan, just use...

We wanted to turn classic Western denim into an effortless denim dress that could fit right in at the rodeos or a dimly lit dinner out on the town and...

Introducing The Bandera - a perfect blend of vintage and Western. Crafted with attention to detail, this straight leg jean is the epitome of style and comfort. We've taken inspiration...

Sendero womens style is a blend of something a little Western, something a little classic, and something that’s just downright cool. This shirt dials that to 11! Western slim fit,...

After wearing our Grandpa’s formal western shirts enough times, we decided it was time to make one of our own. Featurin’ all the fancy stuff- shaped yokes, smile pockets, detailed...

Soft natural cotton ecru color fabric, in a funky mechanic meets Western style jumpsuit. We’ve added navy cotton tape at the sleeves and hems inspired by a throwback photo, and...