Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

Everyone’s got those days out on the water. The ones that are so frustrating you’re ready to chuck that rod and reel as far as ya can, but that’s why...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Live. Genuine. Snakes.

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Western legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and...

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a hat.

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

Quien a agave mata, a agave muere. Kinda gives drinkin’ a margarita a whole new meaning, huh? Ain’t stopping us.

Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...

Sometimes, luck’s like a tumbleweed- shows up when you least expect it. But with a little “Buena Suerte,” you’ll find your way.

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the sun takes no prisoners, but...

Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....

A late spring desert shower, and a bloom of red ocotillo flower.

Dusty old log cabins are perfect for thinkin’, relaxin’, and gettin’ some rest out by the fire. They’re also perfect for weird spider bites and back aches from a bad...

The Sendero Speedway’s where legends are made, not on smooth asphalt but rugged, unforgiving Tejas dirt. Cowboys tear through 500 miles of wild country, chasing more than just a finish...

In the spring of their 13th or 17th year, mature periodical cicada nymphs emerge between late April and early June in fantastic numbers. Following the developmental phase, the adult cicadas are active...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Ya don’t need to be Ben Wade or Dan Evans to wear this, but at the very least be on time for your damn train. We hear it leaves just...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Here at the official Western Division of Sendero Provisions, we take our jobs very seriously. Months of research and development go into each and every product, design, and photo. After...

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

Down to your last drop in the desierto, don't end up like ol' "Muertos" here. This microfiber hat, however, will keep you nice and cool!

Welcome to the Old West! We sent ya a post card. Where tumbleweeds have more charisma than the local cowpokes and saloon gossip spreads faster than a runaway stagecoach. The only...

This hat's namesake is about as far South and West as you can make it in Tejas. While Presidio has a rich and storied history - pueblos, Spaniards, wars, cattle drives,...