Not sure if you've heard this story, the story about this little farm. It's down in Central Tejas, and our girl Ramona says it's got it’s charm. She's pretty cool,...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a shirt.

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

Sé un bandido. Dead or alive.

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno.  

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In the shadowy arroyos of the forgotten West, a lonely vaquero esqueleto stands. The sound of his bones haunts the midnight breeze with an enchanting melody. Draped in a turquoise...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

Legend has it that long ago, before the East met the West, the Pronghorn challenged The Mighty Wind to a race across the American West. As the story goes, the...

On the shimmering flats of Matagorda Bay, there reigns "El De La Mancha." For the fly fishing purest, the Redfish is the coastal pinnacle of finesse and accuracy. When you...

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

COME ONE! COME ALL! To the Sendero County Fair! Head on down and grab yourselves a delectable funnel cake, and perhaps a margarita? It is the “Sendero” fair, after all....

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

If you’re gonna be dumb, you gotta be tough, and if you’re gonna be a Jack Wagon, you might as well be the champ.

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

As advertised. Now that's just good clean fun, don't care who you are...

The road has been long and hard for this ol' cowboy, but he paces onward across the dusty plain. Carved by his own grit and determination, the path leads on... through the dust,...

If Boot Scootin’ was written in 2023♫ Yeah, fancy boots, let's make a hoot, come on, baby, we're Western wearin'! Oh, rodeo, we don't know, never been but Yellowstone really...

They say “close” only counts in horseshoes and hand grenades, but the similarities between the two don’t end there. They’re both bad activities for first dates, inappropriate stocking stuffers, and...

Every day a thousand people call Texas their new home and every day they get to learn that life is a little different around here. Along with that, there’s more...

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air...

Trippy, Texas, Hill Country vibes. Speaking of… how many inadvertent Provision Co’s can we dance around? It was a mouth full in 2014, and it still is, but they’re multiplying...

Some of you may remember a little hat we had a while back called the "Amigos hat." Well, this is sort of the new and improved version to that design (although this was what...

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

If Streets Of Laredo was written in 2023: ♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a...