Sendero Fall 2023

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

Trippy, Texas, Hill Country vibes. Speaking of… how many inadvertent Provision Co’s can we dance around? It was a mouth full in 2014, and it still is, but they’re multiplying...

Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.

Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.

Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.

Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.

Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

This ain’t your grandpappy’s work shirt, but it might as well be. We took a little inspiration from some of our favorite “serape” patterns out there and combined it with...

This ain’t your grandpappy’s work shirt, but it might as well be. We took a little inspiration from some of our favorite “serape” patterns out there and combined it with...

This ain’t your grandpappy’s work shirt, but it might as well be. We took a little inspiration from some of our favorite “serape” patterns out there and combined it with...

This ain’t your grandpappy’s work shirt, but it might as well be. We took a little inspiration from some of our favorite “serape” patterns out there and combined it with...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Live. Genuine. Snakes.

Live. Genuine. Snakes.

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Everything’s cool, it’s alright, no need to stress. So far, so bueno.  

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

Think the ancient artisans of Persia, Mesopotamia, and old Colorado would have ever imagined the same gemstone they crafted with ornate detail would be worn by women named Terri who...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

The Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

Rumor has it, extra terrestrial life forms didn’t originally come in peace. It wasn’t till they landed in Tejas and discovered Lone Star Beer and barbecue that they changed their...

Rumor has it, extra terrestrial life forms didn’t originally come in peace. It wasn’t till they landed in Tejas and discovered Lone Star Beer and barbecue that they changed their...

Rumor has it, extra terrestrial life forms didn’t originally come in peace. It wasn’t till they landed in Tejas and discovered Lone Star Beer and barbecue that they changed their...

Heard it on the radio, thought it sounded Western. Put it on a sweatshirt, definitely was Western.