In Big Bend country, the Chisos Mountains rise high out of the Texas desert. These rugged giants end abruptly to the south giving way to jaw-dropping panoramic views of the...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

A skull grins beneath an ‘ol Stetson brimFlames lick his helmet blue, defying death's whimWith hollow eyes he stares, a cowboy to the boneRidin' through eternity – wild and free,...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

Ever seen a cowboy ridin’ a giant chicken? No? Neither have we, but we dreamt it up and it looks “official” Western if you ask us.

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

For as long as we’ve kept this train runnin’ we’ve been inspired by the scenes, sights, and sounds of the Southwest. ‘Bout time we slapped a sweet Southwest pattern on...

Here at the official Western Division of Sendero Provisions, we take our jobs very seriously. Months of research and development go into each and every product, design, and photo. After...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milkyway mustangs, whatever you wanna call ‘em, they prance...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

In the shadowy arroyos of the forgotten West, a lonely vaquero esqueleto stands. The sound of his bones haunts the midnight breeze with an enchanting melody. Draped in a turquoise...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

Rumor has it, extra terrestrial life forms didn’t originally come in peace. It wasn’t till they landed in Tejas and discovered Lone Star Beer and barbecue that they changed their...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Sometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of...

Cowbuddies come in all shapes and sizes. From all over the place, even. Anyone that treats ya right, picks up the occasional round of Lone Stars, and’ll come get ya...

If Boot Scootin’ was written in 2023♫ Yeah, fancy boots, let's make a hoot, come on, baby, we're Western wearin'! Oh, rodeo, we don't know, never been but Yellowstone really...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

Legend has it that long ago, before the East met the West, the Pronghorn challenged The Mighty Wind to a race across the American West. As the story goes, the...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

In the shadowy arroyos of the forgotten West, a lonely vaquero esqueleto stands. The sound of his bones haunts the midnight breeze with an enchanting melody. Draped in a turquoise...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

If Streets Of Laredo was written in 2024: ♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing...

The Sendero Speedway’s where legends are made, not on smooth asphalt but rugged, unforgiving Tejas dirt. Cowboys tear through 500 miles of wild country, chasing more than just a finish...