In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

Live. Genuine. Snakes.

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

A little vintage style on this cap. Made in the USA, featuring a fold over label hiding a "HOWDY" on the inside. Perfect for a chilly day.

The dusty ol’ mountains and valleys of the fabled Chihuahuan Desert in far far West Texas sing a ballad of adventure and prospect to many a wayward soul. Conquistadors, outlaws,...

Everyone needs a good bolo or three. Trust us, El Bolo’s perfect to dress-up for honky tonkin' or dress-down your grandpappy's fourth wedding. Talk about versatility. A true Southwestern gem,...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

If Boot Scootin’ was written in 2023♫ Yeah, fancy boots, let's make a hoot, come on, baby, we're Western wearin'! Oh, rodeo, we don't know, never been but Yellowstone really...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

Everyone needs a good bolo or three. Trust us, El Bolo’s perfect to dress-up for honky tonkin' or dress-down your grandpappy's fourth wedding. Talk about versatility. A true Southwestern gem,...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

  Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.  Spirit and Soul of the West

  Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.  Spirit and Soul of the West

If Streets Of Laredo was written in 2023:♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a cowboy...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

COME ONE! COME ALL! To the Sendero County Fair! Head on down and grab yourselves a delectable funnel cake, and perhaps a margarita? It is the “Sendero” fair, after all....

Think the ancient artisans of Persia, Mesopotamia, and old Colorado would have ever imagined the same gemstone they crafted with ornate detail would be worn by women named Terri who...

The Velociwrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

The Ferdinand Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be tranquilo and drink a cerveza. But one day...

Western legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and...

It’s a bit aspirational, but every time you throw this sucker on your dome you’ll be wishing you were staring at your favorite mountain range. In our case, that would...

Everyone knows a person who just seems to stretch the truth, fudge the numbers...  someone you can’t really trust as far as you could throw 'em. To put it plainly...

Bighorn sheep skulls are thick and bony to help absorb the impact of constantly ramming their heads together during mating season. This hat’s made of high quality waxed cotton, but we...

It’s not a buffalo, quit asking.

The Mountain Lion is the most widespread of any large cat in the western hemisphere, known to inhabit lands from the Canadian Yukon to the Southern Andes. With an animal...

A master on the sticks, an artist with a fly, and an ace at hitting that pocket of water just behind "that" rock- El Capitan is the MVP of the río this...