Periodical Hat
$ 32.00 from $ 32.00In the spring of their 13th or 17th year, mature periodical cicada nymphs emerge between late April and early June in fantastic numbers. Following the developmental phase, the adult cicadas...
Sendero Speedway Hat
$ 32.00 from $ 32.00The Sendero Speedway’s where legends are made, not on smooth asphalt but rugged, unforgiving Tejas dirt. Cowboys tear through 500 miles of wild country, chasing more than just a finish...
Sendero Lodge Hat
$ 32.00Dusty old log cabins are perfect for thinkin’, relaxin’, and gettin’ some rest out by the fire. They’re also perfect for weird spider bites and back aches from a bad...
Sendero Lodge Hat
$ 32.00Dusty old log cabins are perfect for thinkin’, relaxin’, and gettin’ some rest out by the fire. They’re also perfect for weird spider bites and back aches from a bad...
Del Norte Hat
$ 32.00 from $ 32.00Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....
Desert Runner Hat
$ 32.00 from $ 32.00Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the sun takes no prisoners,...
Buena Suerte Hat
$ 32.00 from $ 32.00 Sold outSometimes, luck’s like a tumbleweed- shows up when you least expect it. But with a little “Buena Suerte,” you’ll find your way.
SPC Hat
$ 38.00Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...
SPC Hat
$ 38.00Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...
SPC Hat
$ 32.00Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...
Muertos Hat
$ 32.00 from $ 32.00Quien a agave mata, a agave muere. Kinda gives drinkin’ a margarita a whole new meaning, huh? Ain’t stopping us.
Triceratops Hat
$ 32.00 from $ 32.00Yer gonna need a whole lot more than 30 foot worth of rope to wrangle this puppy and ya definitely don’t want to end up on the wrong end of...
Never Was a Horse Hat
$ 32.00“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it,...
Never Was a Horse Hat
$ 32.00“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it,...
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Santa Fe Beanie
$ 25.00Classic cap, made in the USA, featuring our classic Sendero woven label. Did we mention it was classic? Also warm. Also awesome.
Vaqueros Sweatshirt
$ 59.00In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...
Paloma Hat
$ 32.00 from $ 32.00La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer...
Big Horn T-Shirt
$ 35.00Bighorn sheep skulls are thick and bony to help absorb the impact of constantly ramming their heads together during mating season. This shirt's made of a high quality cotton blend...
Durango Flannel
$ 79.00A midweight flannel as classic as they come. Super soft, classic cotton, durable as heck, ready for fall wearin’. We’re not sayin’ you’re gonna get a paper towel brand endorsement...
Durango Flannel
$ 79.00A midweight flannel as classic as they come. Super soft, classic cotton, durable as heck, ready for fall wearin’. We’re not sayin’ you’re gonna get a paper towel brand endorsement...
The Hank Hat
$ 32.00 from $ 32.00Slap this sucker on and everyone will be yellin' "Hey, good lookin'!"
"Hey Slick" Hat
$ 32.00 from $ 32.00"Hey, Slick." *click click, wink, double finger guns* "Yeah, we're talking to you. You look good today... but you'd better in this hat. Certainly be a lot cooler if you...
Joshua Tree T-Shirt
$ 35.00There’s a good reason Gram Parsons became enamored with this spectacular jewel in southeastern California. Two unique desert ecosystems collide with gorgeous elevation change, wide-open solitude, and a surprising plethora...
Rocky Mountain National Park Hat
$ 32.00 from $ 32.00Straddling the Continental Divide among some of the highest mountains in the lower 48 lies Rocky Mountain National Park, your base for true mountaineering adventure. Explore alpine lakes and forested...
The Hondo Pearl Snap Shirt
$ 99.00 from $ 99.00We aimed to make something both timeless and distinctly original with this indigo denim pearl snap. Traditional smile pocket western shirts are loud and in your face—a style we love....
The Barton Elastic Boardshort
$ 69.00Our take on a classic, made for easy wearin’ with comfort added in all the right places. The Barton includes our signature performance fabric: quick dry, water wicking, and the...
The Barton Elastic Boardshort
$ 69.00Our take on a classic, made for easy wearin’ with comfort added in all the right places. The Barton includes our signature performance fabric: quick dry, water wicking, and the...
Del Norte Bandana
$ 17.00 from $ 17.00Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....
Rattlesnake Bandana
$ 17.00 from $ 17.00The rattlesnake doesn’t go lookin’ for trouble—but it sure as hell knows how to end it. Coiled up, cool as a preacher’s handshake at a poker table, just waitin’ on...
Giddy Up Bandana
$ 17.00 from $ 17.00Heart beating heavy in your ears, the unmistakable smell of fuel and burning rubber (perhaps some manure), this is the race of a lifetime. Everything has built to this moment,...
El Mestizo Bandana
$ 17.00 from $ 17.00Born of two worlds, bound by none. A spirit that rides between the lines, where borders blur and the dust never settles. Bandit or hero? Outlaw or legend? Depends on...
Elk Bandana
$ 17.00 from $ 17.00It ain’t a deer, it ain’t a moose, and it sure as heck ain’t your imagination. It’s El Fantasma del Bosque—a shadow with antlers, slipping through the trees like a...
Coyote Bandana
$ 17.00 from $ 17.00Sharp as a mesquite thorn and twice as tough, el coyote doesn’t ask for a seat at the table. It just sneaks in, swipes your green chile enchiladas, and it’s...
Bear Bandana
$ 17.00 from $ 17.00 Sold outThe undisputed king of the backcountry, built like a freight train on four legs with claws that could carve up a picnic basket.... or a daggum pickup truck. It doesn't...
Opossum Bandana
$ 17.00 from $ 17.00Look, ‘possums might not win any beauty pageants, but they’ve got one helluva survival instinct—kinda like your uncle who somehow keeps getting free refills in that same styrofoam cup at...
Eagle Bandana
$ 17.00 from $ 17.00El aguila ain't here to make friends—it’s here to rule the sky and steal your lunch. One minute, it's soaring like a symbol of freedom, the next, it's snatching your...
Prairie Dog Bandana
$ 17.00 from $ 17.00It ain’t majestic, it ain’t graceful, and it definitely ain’t for good eatin’—but you can’t look at one without crackin’ a grin. Just a lil’ round fella standin’ around, judgin’...
Sendero X Waco Surf Live To Ride T-Shirt
$ 35.00You promised ‘em a show. There ain’t no goin’ back now, amigo. What are you worried about? A broken rib? A few stitches? Small price to pay for bein’ a...
Sendero X Waco Surf Texas Surf and Turf Hat
$ 32.00 from $ 32.00The mighty waves down here in Tejas ain’t nothin to be trifled with, amigo. They’ll humble the most experienced of riders like a rookie cowboy thinkin’ he’s goin’ 8 seconds...
Sendero X Waco Surf Park Hat
$ 32.00 from $ 32.00Just bought a fine piece of oceanfront property in Waco, Tejas. The owner said he’d throw in some golden gates at no charge, but upon further inspection, they were just...
Sendero X Waco Surf Texas Surf Ranger Hat
$ 32.00 from $ 32.00Breakin’ decks and cashin’ checks. Huntin’ down the wildest waves in the West. He subsists on gulf shrimp po’boys, ice cold beer, and session after session of surfin’ the best...


