Hats

If Streets Of Laredo was written in 2023: ♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a cowboy hatWearing a cowboy hat,...

The Javelina makes its home deep in the rugged Southwestern Desert. Here, this desert dweller's got all it needs- perfectly content with the fruit of the prickly pear and the shade...

Across a dusty plain, a lone rider heads onward. Where he's headed, he doesn't know. All he knows is he can't go back -- the bank bags on his saddle won't...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Every day a thousand people call Texas their new home and every day they get to learn that life is a little different around here. Along with that, there’s more...

La Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air...

A master on the sticks, an artist with a fly, and an ace at hitting that pocket of water just behind "that" rock- El Capitan is the MVP of the río this...

Put this daggum hat on your head. Set the daggum hat in your truck. Wear a daggum hat where ever you daggum want. Because, well... daggum... It's a Daggum Hat!

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

Western legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and...

The most surprising thing about the story we're about to tell you... isn't that it's true, but that the mysterious and mythical beast of legend -- the Chupacabra -- isn't...

A special collaboration with Lone Star Beer x Sendero. This capsule collection is the kickoff to something really cool... What a better combo than the the National Beer of Texas...

It’s not a buffalo, quit asking.

A crisp wind blows, a fall leaf drops, and as steam rises off the pond, a splash from a freshly arrived flock. Migration is here.

Quien a agave mata, a agave muere. Kinda gives drinkin’ a margarita a whole new meaning, huh? Ain’t stopping us.

Jefe spent all Spring and Summer in the lab cross breeding the perfect pepper for his salsa, we call it the Chile De Sendero. It’s 1 part jalapeño, 2 parts...

It’s a personal statement, don’t read too much into it. Let’s say over here at Sendero, No Soy Cowboy and we take our coffee black. We’ll leave that open for...

COME ONE! COME ALL! To the Sendero County Fair! Head on down and grab yourselves a delectable funnel cake, and perhaps a margarita? It is the “Sendero” fair, after all....

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

Think the ancient artisans of Persia, Mesopotamia, and old Colorado would have ever imagined the same gemstone they crafted with ornate detail would be worn by women named Terri who...

Out in the vast, rugged desert with nothing to keep you company but the wisp of the wind, the call of a distant quail, and the yipping of coyotes echoing...

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

Every once in a while on a summer day, ya get a cool breeze whip across the desert sand. That cool breeze turns to clouds, and clouds turn into a...

These diamonds don't shine, For they are not bright. These diamonds tell lies,Through forked tongue they will bite.You look weary, cowboy,Your home this is not.Your steed is long gone,and you...

Slap this sucker on and everyone will be yellin' "Hey, good lookin'!" 

THE WEST TEXAS SAGUARO CLUB - BYLAWS - ARTICLE 1: PURPOSE - The purpose of the West Texas Saguaro Club is to perpetuate the existence and presence of Saguaro Cacti...

I think we say this every season, but it's no secret: El Jefe is a geology nerd. And what better to put on a geo hat than the king of...

The Ferdinand Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be tranquilo and drink a cerveza. But one day...

Agave De Sendero is a wild member of the Agave Family. It's known to grow in Waco, Texas on the dusty plains of the Hill Country, across Central Texas near fine BBQ...

Together for Texas, y'all. 

This hat features a cool fishing reel and a cool fish joke, with a laid back honest vibe. What more is there to say? Well how about we delve into...

The Mountain Lion is the most widespread of any large cat in the western hemisphere, known to inhabit lands from the Canadian Yukon to the Southern Andes. With an animal...

Everyone knows a person who just seems to stretch the truth, fudge the numbers...  someone you can’t really trust as far as you could throw 'em. To put it plainly...

It’s a bit aspirational, but every time you throw this sucker on your dome you’ll be wishing you were staring at your favorite mountain range. In our case, that would...

Ayeee groovy, amigo.

Each year, with the close of summertime, comes a time honored ritual observed by American sportsmen everywhere. Grab the guns and load up the dogs - it’s bird-hunting season! Whether...