Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

"When freedom is a memory and justice is outlawed, the just must become outlaws."

We don’t want to be sticklers, but if you keep going West… technically… “Best In The West” really means “The Best In The World.” Humbly, the Cowboy Code would preclude...

“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it,...

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s...

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

If Boot Scootin’ was written in 2023♫ Yeah, fancy boots, let's make a hoot, come on, baby, we're Western wearin'! Oh, rodeo, we don't know, never been but Yellowstone really...

Think it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange...

Rumor has it, extra terrestrial life forms didn’t originally come in peace. It wasn’t till they landed in Tejas and discovered Lone Star Beer and barbecue that they changed their...

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

In the shadowy arroyos of the forgotten West, a lonely vaquero esqueleto stands. The sound of his bones haunts the midnight breeze with an enchanting melody. Draped in a turquoise...

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The Velicowrangler is a cowboy unlike any other. He rides the fierce and mighty velociraptor, a prehistoric creature that none have dared to tame. Believe it or not, he once...

They say “close” only counts in horseshoes and hand grenades, but the similarities between the two don’t end there. They’re both bad activities for first dates, inappropriate stocking stuffers, and...

Heard it on the radio, thought it sounded Western. Put it on a sticker, definitely was Western. 

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

Everything’s cool, it’s alright, no need to stress. So far, so bueno. 

High quality stickers from Sendero Provisions Co.

High quality stickers from Sendero Provisions Co.

Ol’ cowboys used to tell stories about The West and the famous desert paisano. How they would dance, distract, and dare to fight the deadly diamondback rattlesnake. Oftentimes the paisano...

Tranquilo, amigo.

The Wild Hare is a majestic creature that ain't afraid of nobody. This is the sorta animal that teaches their young how to fend for themselves. They don’t burrow in...

Slap this sucker on and everyone will be yellin' "Hey, good lookin'!" 

If Streets Of Laredo was written in 2023: ♫ As I walked out in the streets of L.A.As I walked out in L.A. one dayI saw a young cowboy, wearing a cowboy hatWearing a cowboy hat,...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Did you know that the tiny hairs on geckos feet get so close to surfaces that the van der Waals force kicks in and they literally hang by electromagnetic attraction?...

Bad, bad Leroy Brown Baddest trout in the whole damn river?  That doesn't rhyme... we'll just put it on a sticker.