BFCM Men's Deals

It ain’t a buckin’ bronco… it’s a steel stallion! With a hydraulic kick and a mean setta horns, this sucker is low, loud, and liable to send your hat flyin’....

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

The agave. The mark. The name. This tee is all Sendero. Front, back, and center. For the amigos always.

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

The Sendero Speedway’s where legends are made, not on smooth asphalt but rugged, unforgiving Tejas dirt. Cowboys tear through 500 miles of wild country, chasing more than just a finish...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way. 

Out near the Western edge of the Tejas hill country, just before dawn, there’s a sweet and familiar sound rising with the morning breeze. First one bird sings, then another,...

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

"When freedom is a memory and justice is outlawed, the just must become outlaws."

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...

Ingredients: Big ol’ bowl of dried pinto beans A buncha chilis, don’t skimp  Eyeball some garlic, onion, and ‘maters Little bit of that ‘mater juice and vinegar Ranch spices. Don’t...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

Just off the Gulf of Tejas, there’s a special breed of cowboy. Their trusty steeds are of the “sea” variety, and, well, their cattle are too. Rumor has it if...

Heart beating heavy in your ears, the unmistakable smell of fuel and burning rubber (perhaps some manure), this is the race of a lifetime. Everything has built to this moment,...

Whatever it takes to get ol’ Jack off yer back, just so he’ll take the rent late. Looks like we’re pullin’ skinny cows out of the mud today!

This cowboy ain’t ridin’ just any old horse into town. Matter of fact he’s wrasslin’ about 670 of ‘em at a time, every last one of ‘em buckin’ and fightin’...

Engine’s runnin’ hotter than tempers after a crash in qualifying. By the time you hear the cumbia and punk blarin’ from the speakers, the smell of freshly baked bread will...

This cowboy ain’t ridin’ just any old horse into town. Matter of fact he’s wrasslin’ about 670 of ‘em at a time, every last one of ‘em buckin’ and fightin’...

Sendero. Provisions. Co. Plain and simple. And what pairs perfectly with a dagum good lookin' monogram? Thunderbirds. Don't get it, ya say? You will...

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

The story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good...

 Old Western Proverb: Never drink with your shooting hand. The guy that figured that out didn't write it, by the way.

This cowboy went west seeking the toughest ride known to man. He conquered every bull he could find and kept goin’. The big orange whiskered fellah was a different sorta...

Live. Genuine. Snakes.

On every stretch of road from Mexico to just south of the Great White North, you can find the ‘dillo. Every highway and byway is littered with ‘em. Except this...

Mess around with love long enough and yer sure to get stung. Listen up, fellas. You better treat them cowgirls right if you know what’s good for yu’n.

The logo, the namesake, the brand. This hoodie is Sendero, and Sendero is for the amigos.