Brad Perez x Sendero Speed Rancher Hat

$ 35.00 from $ 35.00

Gas fed and finished. Nothin’ but the highest quality octane for our prize stock. Cook these up over a scorchin’ hot v8, and let ‘em burn till the slicks wear...

Brad Perez x Sendero Vaquero Speedway Hat

$ 35.00 from $ 35.00

The premiere racing destination for all your stock car, Spec Miata, and tractor racing action… and the occasional quarter horse show down. Track’s changed hands a couple dozen times in...

Brad Perez x Sendero Performance Team Hat

$ 35.00 from $ 35.00

We specialize in turnin’ clunkers into top-of-the-podium, runaway winners. And by winners, we mean finishers. Gas? We got plenty. Lug nuts? Righty tighty, of course. Everything else? We’re pretty much...

Sendero Supply Hat

$ 32.00 from $ 32.00

Looks like it came straight off the shelf at the Feed & Seed, sittin’ between a bag of oats and a box of rusty horseshoes. The kinda gear a feller...

Call Me Darlin' Hat

$ 32.00 from $ 32.00

We’ve all been there, amigo. Someone introduces themselves, and you’re too busy thinking about the next thing you’re gonna say. Dogonnit if you didn’t blank out when they said David...

El Mestizo Hat

$ 32.00 from $ 32.00

Born of two worlds, bound by none. A spirit that rides between the lines, where borders blur and the dust never settles. Bandit or hero? Outlaw or legend? Depends on...

Shoulda Been A Cowboy Hat

$ 32.00 from $ 32.00

Coulda been out runnin’ wild on the range, sleepin’ under the stars, and livin’ off black coffee and bad decisions. Instead, here we are—sellin’ fake cowboy hats on the internet....

Eightball Hat

$ 32.00 from $ 32.00

Don’t even think about reachin’ for that bridge, amigo. This is barroom rules. Five dollars a ball. The felt is ripped, none of the cues have tips, and the table...

Burro Lady Hat

$ 32.00 from $ 32.00

Some folks call her La Reina. Others know her only as the burro lady. No one knows where she’s goin’ or where she’s been. But she’s livin’ life on her...

Del Norte Hat

$ 32.00 from $ 32.00

Picture yourself sitting on the banks of the beautiful north country of the Río Grande: crisp mountain air, cold Lone Stars in the cooler, the perfect fly on your line....

Rowdy Hat

$ 32.00 from $ 32.00

Sometimes you plan it, but most nights it just sneaks up on ya. Next thing you know, you’re sitting at a Waffle House at 3am drinkin’ cheap black coffee wonderin’...

Bird Hunter Hat - Jalapeno/Olive

$ 32.00 from $ 32.00

Each year, with the close of summertime, comes a time honored ritual observed by American sportsmen everywhere. Grab the guns and load up the dogs - it’s bird-hunting season! Whether...

Rio Grande River Hat

$ 32.00 from $ 32.00

Bisecting the Land of Enchantment, the fabled Rio Grande River is the lifeblood of the high desert. North of Santa Fe, it cuts a narrow chasm known to locals as...

Devils River Hat

$ 32.00 from $ 32.00

Deep in the blistering Tejas desert, somewhere between the yuccas and scorpions, winds a river so harsh they named it after the Devil himself. The history of the Devils River...

Del Sol Hat

$ 32.00 from $ 32.00

On a crisp clear day- way out west high in the montañas- the sunbeams will break into color right at sunset. They dance through el cielo and almost touch the...

Arches National Park Hat Meshback

$ 32.00 from $ 32.00

If you’ve ever read Edward Abbey’s Desert Solitaire, then you know very well the importance of the sanctity of wilderness. Abbey spent years working as a Ranger in what is...

Guadalupe Range Hat Meshback

$ 32.00 from $ 32.00

Along the Texas - New Mexico border between Midland-Odessa and El Paso in far west Texas, the Guadalupe Mountains jut upwards from the desert floor with jaw-dropping prominence. As you...

Sierra Nevada Range Hat Meshback

$ 32.00 from $ 32.00

The Sierra Nevada Range is arguably America’s ultimate mountain range. Within this 400 mile long chunk of the American Cordillera is the largest alpine lake in North America, the highest...

Snake River Hat Meshback

$ 32.00 from $ 32.00

Your mama probably told you once - not to mess with snakes. Well, mama wasn’t talking about the biggest, baddest snake in the USA. That's right, we’re talking about the...

Wind River Range Hat Meshback

$ 32.00 from $ 32.00

Remote, rugged, cold, and unforgiving, the Wind River Range has all that an outdoor adventurer could ask for. Within this western granite razorblade soar twenty of Wyoming’s highest peaks. Climbers...

Fly Fisher Hat

$ 32.00 from $ 32.00

An old saying goes: “Give a man a fish, and he’ll eat for a day. Teach a man to fish… and he’ll sit in a boat and drink beer all...

Chupacabra Hat

$ 32.00 from $ 32.00 Sold out

The most surprising thing about the story we're about to tell you... isn't that it's true, but that the mysterious and mythical beast of legend -- the Chupacabra -- isn't...

San Juan Range Hat

$ 32.00 from $ 32.00

High in rugged, Southwestern Colorado the mineralized slopes of the San Juans have lured fortune seekers and adventurers alike.  Boom and bust mining towns popped up all along the hills...

Cowboy Hat

$ 32.00 from $ 32.00

Some of us just can't pull off wearing a Cowboy Hat. And some of us should never wear one. So we made a Cowboy Hat for everyone! You won't find...

Desert Dreams Hat

$ 32.00 from $ 32.00 Sold out

Somewhere out in far west Arizona, you'll find the Joshua Trees, Saguaros, prickly pear, and all kinds of things that want sting, poke, or hurt ya. But don't let this...

Ferdinand Hat

$ 32.00 from $ 32.00

The Ferdinand Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be tranquilo and drink a cerveza. But one day...

The Hank Hat

$ 32.00 from $ 32.00

Slap this sucker on and everyone will be yellin' "Hey, good lookin'!" 

Roping Champ Hat

$ 32.00 from $ 32.00

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

Ride or Die Hat

$ 32.00 from $ 32.00

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

Trail Boss Hat

$ 32.00 from $ 32.00

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

Cosmic Cowboy T-Shirt

$ 34.00 from $ 34.00

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

Cowboy Kickflip T-Shirt

$ 34.00 from $ 34.00

Ain’t a good idea to 50/50 a longhorn. Trust us, cowboy. Daggum flip kick on the other hand? A stunt like that’ll land ya one heckuva sponsorship. Probably not from...

Whataburger x Sendero WhataRopin' T-Shirt

$ 34.00 from $ 34.00

Welcome to the 75th Annual Burger Ropin’ Contest. Fastest clean run wins. Clock stops when your tray is empty. Extra marks for triple meat, chocolate shakes, and large french fries....

Stick Horse T-Shirt

$ 34.00 from $ 34.00

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Logo Vintage Pocket T-Shirt

$ 34.00 from $ 34.00

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans.

Whataburger x Sendero WhataRodeo T-Shirt

$ 34.00 from $ 34.00

Whataburger has been churnin’ out burgers for 75 years…in other words since you were knee high to an armadillo. And let us tell ya—they’ve seen a thing or two. The...

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