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Ride or Die Hat

$ 32.00$ 22.40$ 32.00 $ 22.40 -30%

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

30%
off

Trail Boss Hat

$ 32.00$ 22.40$ 32.00 $ 22.40 -30%

The West is rough and rugged, amigos. If you wanna get your cattle from point A to point B and not step on an ornery rattler, brush up on some...

40%
off

Dead or Alive T-Shirt

$ 34.00 $ 20.40

Sé un bandido. Dead or alive.

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De Sonora T-Shirt

$ 34.00 $ 20.40

Del desierto. Del sol. De Sorona. 

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Big Horn T-Shirt

$ 34.00 $ 20.40

Bighorn sheep skulls are thick and bony to help absorb the impact of constantly ramming their heads together during mating season. This shirt's made of a high quality cotton blend and is...

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off

Yippee Ki Yay T-Shirt

$ 34.00$ 20.40$ 34.00 $ 20.40 -40%

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

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off

Daggum

$ 32.00$ 22.40$ 32.00 $ 22.40 -30%

Put this daggum hat on your head. Set the daggum hat in your truck. Wear a daggum hat where ever you daggum want. Because, well... daggum... It's a Daggum Hat!

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Cosmic Cowboy Hat

$ 32.00$ 22.40$ 32.00 $ 22.40 -30%

The lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin’. Who’s to say what it is… Maybe memories...

30%
off

Logo Hat - Structured

$ 32.00 $ 22.40

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

30%
off

Logo Hat - Structured

$ 32.00 $ 22.40

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

30%
off

Logo Hat - Structured

$ 32.00 $ 22.40

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

30%
off

Logo Hat - Structured

$ 32.00 $ 22.40

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

30%
off

Logo Hat - Structured

$ 32.00 $ 22.40

The logo, the namesake. This hat is Sendero, and Sendero is for the people. Power to ya, amigos!

30%
off

Country Store Hat

$ 32.00 $ 22.40

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

30%
off

Country Store Hat

$ 32.00 $ 22.40

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

30%
off

Country Store Hat

$ 32.00 $ 22.40

Remember those trips to the ol' feed store with your grandpa? Our "Feed Store" logo is a nod to those days of dusty boots, creaky wooden floors, and the smell...

40%
off

Western Show T-Shirt

$ 34.00 $ 20.40

The road has been long and hard for this ol' cowboy, but he paces onward across the dusty plain. Carved by his own grit and determination, the path leads on... through the dust,...

40%
off

Western Show T-Shirt

$ 34.00 $ 20.40

The road has been long and hard for this ol' cowboy, but he paces onward across the dusty plain. Carved by his own grit and determination, the path leads on... through the dust,...

40%
off

Dust & Bones T-Shirt

$ 34.00 $ 20.40

Different mother, still my brother. Six shooters and samurai swords? It’s all basically the same. Underneath it all, we’re just two old souls searchin’ for our next cold one.

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Dust & Bones T-Shirt

$ 34.00 $ 20.40

Different mother, still my brother. Six shooters and samurai swords? It’s all basically the same. Underneath it all, we’re just two old souls searchin’ for our next cold one.

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off

Arenoso T-Shirt

$ 34.00 $ 20.40

Legend has it that in the Desierto De Arenoso, there lies a mythical oasis. It's said that a lone Saguaro cactus, with spines of pure gold, guards the entrance. Anyone...

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50 Cent Worms T-Shirt

$ 34.00 $ 20.40

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

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Oasis T-Shirt

$ 34.00 $ 20.40

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

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off

Oasis T-Shirt

$ 34.00 $ 20.40

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

40%
off

Roping Champ T-Shirt

$ 34.00 $ 20.40

This one’s for our boy Pecos Bill, a cowboy so badass he’s wrangled every manner of livestock from El Paso to Beaumont. But his most formidable opponent is still that...

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Hi-Ho T-Shirt

$ 34.00 $ 20.40

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

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Hi-Ho T-Shirt

$ 34.00 $ 20.40

Considering SPIRIT OF THE WEST and SOUL OF THE WILD is on just about anything and everything we’ve ever made, a description seems a little redundant. Yeehaw.

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off

Gravy Train T-Shirt

$ 34.00 $ 20.40

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

40%
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Gravy Train T-Shirt

$ 34.00 $ 20.40

There’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’...

40%
off

To Space T-Shirt

$ 34.00 $ 20.40

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

40%
off

To Space T-Shirt

$ 34.00 $ 20.40

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

40%
off

Jackawope T-Shirt

$ 34.00 $ 20.40

Who needs Wascawwy Wabbits when you’ve got the even more elusive and unknown Jackawope right here in Tejas?! Always in season, but rarely seen. In fact maybe never.

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off

Jackawope T-Shirt

$ 34.00 $ 20.40

Who needs Wascawwy Wabbits when you’ve got the even more elusive and unknown Jackawope right here in Tejas?! Always in season, but rarely seen. In fact maybe never.

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off

Easy Does It T-Shirt

$ 34.00 $ 20.40

A cowboy’s best advice was always, “Easy does it.” Now this isn’t just a phrase – it’s a way of life. Whether you’re wranglin’ cattle, fixin’ fence posts, or just...

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off

Easy Does It T-Shirt

$ 34.00 $ 20.40

A cowboy’s best advice was always, “Easy does it.” Now this isn’t just a phrase – it’s a way of life. Whether you’re wranglin’ cattle, fixin’ fence posts, or just...

40%
off

Easy Does It T-Shirt

$ 34.00 $ 20.40

A cowboy’s best advice was always, “Easy does it.” Now this isn’t just a phrase – it’s a way of life. Whether you’re wranglin’ cattle, fixin’ fence posts, or just...

40%
off

Easy Does It T-Shirt

$ 34.00 $ 20.40

A cowboy’s best advice was always, “Easy does it.” Now this isn’t just a phrase – it’s a way of life. Whether you’re wranglin’ cattle, fixin’ fence posts, or just...

40%
off

Few Parts T-Shirt

$ 34.00 $ 20.40

Don’t ever say yer truck is broke, she just always is a couple parts away from startin’ up. Starter, new head gaskets, struts, a motor, some headlight fluid. Once ya...

40%
off

Few Parts T-Shirt

$ 34.00 $ 20.40

Don’t ever say yer truck is broke, she just always is a couple parts away from startin’ up. Starter, new head gaskets, struts, a motor, some headlight fluid. Once ya...

40%
off

Retro Logo T-Shirt

$ 34.00 $ 20.40

It’s the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab cans, and your uncle...

40%
off

Retro Logo T-Shirt

$ 34.00 $ 20.40

It’s the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab cans, and your uncle...

40%
off

Retro Logo T-Shirt

$ 34.00 $ 20.40

It’s the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab cans, and your uncle...

40%
off

Retro Logo T-Shirt

$ 34.00 $ 20.40

It’s the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab cans, and your uncle...

40%
off

Sendero Racing T-Shirt

$ 34.00 $ 20.40

We ain’t got the fastest car, we ain’t got Schumacher, and we sure don’t have a plan. But what we do have is a full cooler, a pit crew that...

40%
off

Sendero X Waco Surf Texas Surf Ranger T-Shirt

$ 34.00 $ 20.40

Breakin’ decks and cashin’ checks. Huntin’ down the wildest waves in the West. He subsists on gulf shrimp po’boys, ice cold beer, and session after session of surfin’ the best...

40%
off

Cowboy Kickflip T-Shirt

$ 34.00 $ 20.40

Ain’t a good idea to 50/50 a longhorn. Trust us, cowboy. Daggum flip kick on the other hand? A stunt like that’ll land ya one heckuva sponsorship. Probably not from...

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off

Cowboy Kickflip T-Shirt

$ 34.00 $ 20.40

Ain’t a good idea to 50/50 a longhorn. Trust us, cowboy. Daggum flip kick on the other hand? A stunt like that’ll land ya one heckuva sponsorship. Probably not from...

40%
off

So Far West T-Shirt

$ 34.00 $ 20.40

Rode hard into a typhoon for several days. Couldn’t see five feet in front of our faces, but we drove the herd till we found some new country to pasture...

40%
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So Far West T-Shirt

$ 34.00 $ 20.40

Rode hard into a typhoon for several days. Couldn’t see five feet in front of our faces, but we drove the herd till we found some new country to pasture...

40%
off

Sendero Pocket T-Shirt

$ 34.00 $ 20.40

A classic tee with a pocket that says you’ve been to the southwest a time or two. Solid colors with a Sendero pop. Add some jeans and your favorite worn...

40%
off

Sendero Pocket T-Shirt

$ 34.00 $ 20.40

A classic tee with a pocket that says you’ve been to the southwest a time or two. Solid colors with a Sendero pop. Add some jeans and your favorite worn...

40%
off

Sendero Pocket T-Shirt

$ 34.00 $ 20.40

A classic tee with a pocket that says you’ve been to the southwest a time or two. Solid colors with a Sendero pop. Add some jeans and your favorite worn...

40%
off

Sendero Pocket T-Shirt

$ 34.00 $ 20.40

A classic tee with a pocket that says you’ve been to the southwest a time or two. Solid colors with a Sendero pop. Add some jeans and your favorite worn...

40%
off

Buffalo T-Shirt

$ 34.00 $ 20.40

That daggum bear didn’t know if it was fightin’ or flightin'—but it sure as heck didn’t know who was chasin’ it. A guy? On a buffalo? That’s right, nature’s most...

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off

Buffalo T-Shirt

$ 34.00 $ 20.40

That daggum bear didn’t know if it was fightin’ or flightin'—but it sure as heck didn’t know who was chasin’ it. A guy? On a buffalo? That’s right, nature’s most...

40%
off

Desert Runner T-Shirt

$ 34.00 $ 20.40

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the sun takes no prisoners, but...

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off

The Standard Pocket T-Shirt

$ 34.00 $ 20.40

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans, and a favorite for layering with our...

40%
off

The Standard Pocket T-Shirt

$ 34.00 $ 20.40

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans, and a favorite for layering with our...

40%
off

The Standard Pocket T-Shirt

$ 34.00 $ 20.40

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans, and a favorite for layering with our...

40%
off

The Standard Pocket T-Shirt

$ 34.00 $ 20.40

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans, and a favorite for layering with our...

40%
off

The Standard Pocket T-Shirt

$ 34.00 $ 20.40

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans, and a favorite for layering with our...

40%
off

The Standard Pocket T-Shirt

$ 34.00 $ 20.40

The go-to. Reach for this one day in and day out. A classic look when paired with a perfect fitting pair of jeans, and a favorite for layering with our...

20%
off

Retro Logo Vintage T-Shirt

$ 34.00 $ 27.20

It’s the 1970s, when mustaches were thick, gas was cheap, and nobody knew what cholesterol was. A time when vans had murals, beer came in pull-tab cans, and your uncle...

20%
off

Broadcast Vintage T-Shirt

$ 34.00 $ 27.20

You’re listenin’ to KSPC AM 1600. Where the tunes (and the folks!) are as country as they come. If you’re gettin’ too much static, just wrap some aluminum foil around...

20%
off

Field Service Vintage T-Shirt

$ 34.00 $ 27.20

We got basic white single cab pickups and clicky pens with our name on ‘em. If that doesn’t tell ya we mean business, maybe these clipboards full of important looking...

20%
off

Spaghetti Western Vintage T-Shirt

$ 34.00 $ 27.20

The best I-talian food around, bar none. The wine is ice cold, the chicken alfredo pipin’ hot, and the parmesan plentiful. Used to be a sushi and macaroni restaurant, so...

20%
off

Tranquilo Vintage T-Shirt

$ 34.00 $ 27.20

Tranquilo, amigo.

20%
off

Tranquilo Vintage T-Shirt

$ 34.00 $ 27.20

Tranquilo, amigo.

20%
off

Tranquilo Vintage T-Shirt

$ 34.00 $ 27.20

Tranquilo, amigo.

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