The Stranger, Bill Munny, Joe, Blondie, Rowdy Yates. None of those cowboys ever cried, don’t care what you’ve seen. They just got something in their eye!

If you’re gonna be dumb, you gotta be tough, and if you’re gonna be a Jack Wagon, you might as well be the champ.

Live. Genuine. Snakes.

Sendero’s Hand Tied Flies! Best flies this side of the Mississippi… cause who even bothers fishin’ on the other? We've got flies so realistic, you'd swear they were spun by...

In the dusty ol’ Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as...

Everything’s cool, it’s alright, no need to stress. So far, so bueno.  

For some folks, a ride on the back of a bull lasts 8 seconds. Some don’t make it out of the gate. Hell, some never even stepped foot in the...

Heard it on the radio, thought it sounded Western. Put it on a shirt, definitely was Western. 

In El Dorado Oeste Salvaje, where the sun paints golden-amber horizons and prairies whisper untold secrets, stands a lone figure with mastery over the untamed frontier. A living symphony of...

A master on the sticks, an artist with a fly, and an ace at hitting that pocket of water just behind "that" rock- El Capitan is the MVP of the río this...

Unicorns may not be real, but midnight riders are the next closest thing and just as magical. Galaxy gallopers, star-bred stallions, milky way mustangs, whatever you wanna call ‘em, they...

Somewhere between 3-4 in the morningNot a daggum soul in sightA ‘71 SS 454 El Camino tearin’ down the roadThere’s a storm movin’ in… tonight? Trying to rhyme here, give...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Native to Arizona deserts and real fond of cacti, the Cactus Wren may seem like a cute ‘lil innocent bird, but that’s exactly what they want you to think. Truly,...

Bold-spirited, fiercely individual, blooming against all odds – art itself embodies the Sendero mindset like nothing else. Embracing a love for flowers and vibrant expressions, the iconic rose serves as...

“YIPPEE KI YAY!” You can go on and fill in the rest if you want to. We ain’t gonna say it… We gotta sell hats after all!

Y'all, pop on down to Sendero Bait and Tackle and get all the essentials! We got your nightcrawlers, jigs, crankbaits, motor oil, baby powder, hoosker doos, hoosker don’ts. Gotta apologize...

Listen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don’t take no crap from no one. Yes, we know that’s a double negative,...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

They said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Just about every city kiddo that dreamed of bein’ a cowboy when they grew up started with a trusty stick horse. Complete with obnoxious neighing that'd make mama bust out...

Cunning and desert-worn, the Road Runner is the southwestern sigil of grit. Life or death, eat or be eaten... The desert offers no shelter and the sun takes no prisoners, but...

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Cowboys are known to make anywhere their oasis. Back in the day, a sun-baked vaquero and his amigos squinted at a pair of scraggly palm trees (or were they just...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Back in 2014, a posse of bored cowboys got tired of wrangling cattle and decided to lasso some real thrills. They swapped their trusty steeds for speedboats, traded spurs for...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Legend has it that on the dustiest, loneliest nights in the old West, phantom cowboys would rise from their eternal rest for one last ride. These skeletons were just too...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Welcome to Sendero Motor Inn, a slice of roadside Americana that's as authentic as a trucker's tan and twice as charming. We’ve got a continental breakfast that’ll take our imaginary...

Everyone who spends enough time workin’ cattle can tell you that they've had some moments where they were an inch from death… or severe embarrassment. Times where they were close...

“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it,...

“Never was a horse that couldn't be rode, never was a man that couldn't be throwed.” A wise ol’ cowboy told us this one day. Said once he understood it,...

The logo, the namesake, the brand. This shirt is Sendero, and Sendero is for the amigos.

The logo, the namesake, the brand. This shirt is Sendero, and Sendero is for the amigos.

The logo, the namesake, the brand. This shirt is Sendero, and Sendero is for the amigos.

Legend has it that in the Desierto De Arenoso, there lies a mythical oasis. It's said that a lone Saguaro cactus, with spines of pure gold, guards the entrance. Anyone...

Ingredients: Big ol’ bowl of dried pinto beans A buncha chilis, don’t skimp  Eyeball some garlic, onion, and ‘maters Little bit of that ‘mater juice and vinegar Ranch spices. Don’t...

You ever find yourself wandering through the desert, down to your last drop, ya best be careful. We’ve seen ornery Saguaros lookin’ for a stick up yell “Reach for the...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

Legend has it that deep in the heart of Tejas, two skeletons come to life under the full moon. Known as "Los Viejones," these spirited ancestors, adorned in traditional attire,...

We don’t want to be sticklers, but if you keep going West… technically… “Best In The West” really means “The Best In The World.” Humbly, the Cowboy Code would preclude...

Here at The Cowboy Country Club we don’t concern ourselves with things like “dress code” or “decorum” we just value the important stuff like cold Lone Star and a dang...