{"title":"Unstructured 5-Panel Hats","description":"","products":[{"product_id":"keepin-it-reel-hat","title":"Keepin' It Reel Hat","description":"\u003cp\u003e\u003cspan\u003eThis hat features a cool fishing reel and a cool fish joke, with a laid back honest vibe. What more is there to say? Well how about we delve into the history of fishing reels. Did you know the earliest evidence of the fishing reel comes from a literary work dating back to the 4th century AD, titled \u003cem\u003eLives of Famous Immortals\u003c\/em\u003e? Apparently all the hottest gods and goddesses were using fishing reels while the rest of us mere mortals were tediously tugging on lines with our bare hands. At any rate, Prometheus finally stole the fishing reel from the gods on Mt. Olympus and mankind has never looked back. Flash forward to 2020 and we are still here Keepin' it Reel.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":31954047336528,"sku":"SPCH120P47AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/SPC118-1_front_1.jpg?v=1753937745"},{"product_id":"jackalope-hat","title":"Jackalope Hat","description":"\u003cp\u003e\u003cspan style=\"font-size: 16px;\"\u003eThe story of the infamous Jackalope is long and fabled. It's been said that you can entice Jackalopes with whiskey. That they can imitate a human’s voice and enjoy a good campfire sing along- they always register a tenor, which is notable. And that back in the day when the Jackalope was first established in North America, the high plains weren’t the friendly place we all know and love today. Famous publications such as the Casper-Star Tribune advised any-a-field walker to cover their legs with cast iron stovepipes so that they might avoid the grizzly fate of being gored to death at the shins by these fluffy hellspawn. Now I know what you’re thinkin’… That's just crazy. Jackalopes aren't real. Well, next time you're at your camp fire and you're joined by a random chorus of tenors, don't say we didn't told ya.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":31815153746000,"sku":"SPCH120P51AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/Jackalope.jpg?v=1753937363"},{"product_id":"hawaii-volcanoes-national-park-hat","title":"Hawai'i Volcanoes National Park Hat","description":"\u003cdiv\u003e\u003cspan style=\"font-size: 16px;\" data-mce-style=\"font-size: 16px;\"\u003eOur Hawai'i Volcanoes National Park hat... with funky aloha colors and a topographic map undervisor.\u003c\/span\u003e\u003c\/div\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":37701966233777,"sku":"SPCH120P46AZZ","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/Spring21_HatSizingTemplate-29.jpg?v=1753937187"},{"product_id":"daggum-hat","title":"Daggum Hat","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\u003cspan\u003ePut this daggum hat on your head.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eSet the daggum hat in your truck.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eWear a daggum hat where ever you daggum want.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eBecause, well... daggum... It's a Daggum Hat!\u003c\/span\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":40057452003505,"sku":"SPCH121F26B00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH121F26B00_Daggum_Hat_Angled.jpg?v=1753937071"},{"product_id":"desert-dreams-hat-blue","title":"Desert Dreams Hat - Blue","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\u003cspan mce-data-marked=\"1\"\u003eSomewhere out in far west Arizona, you'll find the Joshua Trees, Saguaros, prickly pear, and all kinds of things that want sting, poke, or hurt ya. But don't let this hat fool you... we know this is just a desert dream for us Texas amigos.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":40057454166193,"sku":"SPCH121F11A00","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/Fall21_Hats_Angled-19.jpg?v=1753937070"},{"product_id":"ferdinand-hat-1","title":"Ferdinand Hat","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThe Ferdinand\u003c\/span\u003e\u003cspan\u003e Hat isn't like the other hats... Instead of screaming for attention or pretending to be a cowboy hat, it prefers to just be \u003c\/span\u003e\u003cspan\u003etranquilo\u003c\/span\u003e\u003cspan\u003e and drink a cerveza. But one day out grabbing some tacos while all the other hats were seeing how many different ways they could \u003c\/span\u003e\u003cspan\u003edraw\u003c\/span\u003e\u003cspan\u003e their own names, the Ferdinand Hat \u003c\/span\u003e\u003cspan\u003ewas\u003c\/span\u003e\u003cspan\u003e sat down on the table exposing that silky smooth, orange liner perfectly contrasting with the deep black nylon. Every poser in the joint thought \"This is the hat right here!\" So they went and bought one. But when they put it on, the Ferdinand Hat wouldn't flash a gaudy design or beg for attention. It just wanted to \u003c\/span\u003e\u003cspan\u003ego\u003c\/span\u003e\u003cspan\u003e get some BBQ and listen to live music. The posers tried everything: the college bar, the golf course, they even thought they were fly fishers and tried the shop... but the Ferdinand Hat w\u003c\/span\u003e\u003cspan\u003eas just simple and cool. So they used our incredibly convenient return policy, and took it back. Someone chill picked it up, and rumor has it, it's still sitting at that BBQ joint listening to some good ol' Texas country. \u003c\/span\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":40057472417969,"sku":"SPCH121F17B00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/Fall21_Hats_Angled-10.jpg?v=1753937064"},{"product_id":"hey-slick-hat-1","title":"\"Hey Slick\" Hat","description":"\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv data-mce-fragment=\"1\"\u003e\"Hey, Slick.\" \u003c\/div\u003e\r\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\r\n\u003cdiv data-mce-fragment=\"1\"\u003e*click click, wink, double finger guns*\u003c\/div\u003e\r\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/div\u003e\r\n\u003cdiv data-mce-fragment=\"1\"\u003e\"Yeah, we're talking to you. You look good today... but you'd better in\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003ethis hat. Certainly be a lot cooler if you did.\"\u003c\/div\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":40058133086385,"sku":"SPCH121F13A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/Fall21_Hats_Angled-07.jpg?v=1753937059"},{"product_id":"the-hank-hat","title":"The Hank Hat","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\r\n\u003cspan\u003eSlap this sucker on and everyone will be yellin' \"Hey, good lookin'!\"\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":40058176045233,"sku":"SPCH121F25A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH121F25A00_TheHank_Hat_Angled.jpg?v=1753937042"},{"product_id":"el-capitan-hat-1","title":"El Capitan Hat","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\u003cspan mce-data-marked=\"1\"\u003eA master on the sticks, an artist with a fly, and an ace at hitting that pocket of water just behind \"that\" rock- El Capitan is the MVP of the río this side of the Mississippi. Rumor has it he thought about crossing over the Mississippi once... but then came to his senses. \u003c\/span\u003e\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":40058195869873,"sku":"SPCH121F23A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH121F23A_ElCapitan_Hat_Angled.jpg?v=1753937039"},{"product_id":"outlaw-hat","title":"Outlaw Hat","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eWhat do we do now? Now... We ride!\u003c\/span\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cul\u003e\u003c\/ul\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":42064948330715,"sku":"SPCH122S16A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/SS22_HATS_SIZED-08.jpg?v=1753936927"},{"product_id":"bison-hat","title":"Bison Hat","description":"\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt's not a buffalo, quit asking.\u003c\/span\u003e\u003c\/div\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":42921607594203,"sku":"SPCH122F11A00","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH122F11A00_Bison_Hat_Angled.jpg?v=1753936858"},{"product_id":"dead-mans-hand-hat","title":"Dead Man's Hand Hat","description":"\u003cdiv\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWestern legend, Wild Bill Hickok, was murdered while playing five card stud on August 2nd of 1876. Legend has it, he held in his hand a pair of black aces and a pair of black eights and an unknown fifth card... If you draw the \"Dead Man's Hand\" are you foldin' or going all in? Rest In Peace Bill, this ones for you.\u003c\/span\u003e\u003c\/div\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":42921615032539,"sku":"SPCH122F25A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/products\/DEADMANSHANDHAT_SPCH122F25A00_ANGLED.jpg?v=1753936840"},{"product_id":"guadalupe-river-hat-navy","title":"Guadalupe River Hat - Navy","description":"\u003cp\u003e5-panel hat\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":42921620209883,"sku":"SPCH122S31A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123S21A_GuadalupeRiverHat_Hat_Angled.jpg?v=1753936829"},{"product_id":"pinnacles-national-park-hat-olive","title":"Pinnacles National Park Hat - Olive","description":"\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e5-panel hat\u003c\/div\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":42921620734171,"sku":"SPCH122S32A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123S22A_PinnaclesNationalPark_Hat_Angled.jpg?v=1753936828"},{"product_id":"paloma-hat-sage","title":"Paloma Hat - Sage","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLa Paloma alas blancas, the “white-winged dove,” is a familiar sight in the wide-open skies of Tejas. The sound of its wings are melody that echoes across the late summer air - or scares the livin’ hell out of ya when you're walking the field in the dark. Some see it as a test of grit and skill, a challenge for the hunt. For others, it’s a symbol of community and family that comes with getting everyone together enjoying big ol’ cook out. But for most, the paloma alas blancas is a reminder of the great things we share on this land. \u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":43868375318747,"sku":"SPCH123S18A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123S18A_Paloma_Hat_Angled.jpg?v=1753936701"},{"product_id":"so-bueno-hat-blue","title":"So Bueno Hat - Blue","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEverything’s cool, it’s alright, no need to stress. So far, so bueno. \u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Blue","offer_id":48223386730715,"sku":"SPCH123S19A00","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123S19A_SoBueno_Hat_Blue_Angled.jpg?v=1753936686"},{"product_id":"fast-horse-hat-white","title":"Fast Horse Hat - White","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eIn the dusty ol' Western town of Frontiersville, folks live by a simple code. It's a place where sharp tongues clash and tempers flare like wildfire. You can be as wild as a bucking bronco, as grumpy as a rattlesnake, or as mean as a cactus in a drought, but you live by the unspoken rule. Cause in Frontiersville, words cut deeper than a cowboy's spurs. Here it's words not lead that flies like bullets. You stare down double entendres not double barrels. So while you might have the freedom to speak your mind in Frontiersville, ya better make damn sure that horse's fast.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":44198581207259,"sku":"SPCH123F12AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123F12AZZ_FastHorse_Hat_Angled.jpg?v=1753936521"},{"product_id":"tiro-muerto-hat-black","title":"Tiro Muerto Hat - Black","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSometimes you bite the bullet and sometimes, well… you know how it goes. In the case of Ol’ Tiro Muerto, that obviously didn’t go his way. That reminds me of a story… One time, Tiro was feeling a little parched. He strutted into the saloon and demanded the bar keep for his best bottle of whiskey. The barkeep, unsure how to serve whiskey to a skull, tried pouring him a glass. Tiro shrugged and said ‘no.’ The barkeep polished off a dusty glencairn and Tiro just said ‘no.’ You see, it takes some time to realize you don’t have hands anymore, and Ol’ Tiro had thought he had been pointing to the bottle the entire time. Realizing his mistake Tiro exclaimed ¡Dame la botella! The barkeep passed the bottle to the skull and he took it down shot for shot– or at least he thought he did. When you’re Tiro Muerto, it takes a little time to realize.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":44198581633243,"sku":"SPCH123F24AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123F24AZZ_TiroMuerto_Hat_Angled.jpg?v=1753936500"},{"product_id":"charros-and-aliens-hat-navy","title":"Charros \u0026 Aliens Hat - Navy","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThink it was June – round ‘47? – down near Eagle Pass… Ya know that good ol' cowboy, James VanDerHorn? Well he says he got woke up by a strange sound he couldn’t pin. Ol’ son jumped out of bed, threw on his duds, and dashed out to the front porch, only to find a bright light hoverin' above the barn. James was plum puzzled as a possum in a pear tree, so next he hurried to the barn. Aimin' to save his livestock, ya see. Before he knew it, he's bein' yanked towards that glowin' thing, his horse’s gettin' pulled along with him too, and he’s thinkin’ this is the end of it all. Just as he was gettin' closer to that light, he started feelin' light-headed' and, next thing ya know, he’s out cold. Followin’ mornin', James crawls outta bed with a headache and his stomach ain’t sittin’ right. Figured it was somethin’ he ate. Reckon it took him years to piece it all together. Poor boy still ain’t right. Heard daggum near same thing happened to Curley Jefferson out on that lake just last month. Strange times, I tell ya…\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":44198581731547,"sku":"SPCH123F27AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123F27AZZ_CharrosAndAliens_Hat_Angled_996def80-e138-424f-a540-b0298ecaa37c.jpg?v=1753936496"},{"product_id":"howdy-dude-hat","title":"Howdy Dude Hat","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003e“Howdy Partner” is so 1800’s. “Howdy Dude” is in. Saddle on up, get them little doggies along, and welcome to the modern era of cowboy camaraderie. Or at least that’s how we think stuff like this gets invented in Southern California? Trying to be authentic here, folks.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":44729385418971,"sku":"SPCH124S14AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124S14AZZHowdyDudeHatAngled.jpg?v=1753936224"},{"product_id":"la-charra-hat","title":"La Charra Hat","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eJinete Legendario del desierto suroeste, La Charra, se dice que cabalgaba con los espíritus del viento. Adornada de plata y serape, su lazo tejía historias de valentía, y su grito resonaba en el abismo de las montañas, dejando para siempre su marca en la gente de estas tierras áridas.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":44729386008795,"sku":"SPCH124S24AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124S24AZZLaCharraHatAngled.jpg?v=1753936201"},{"product_id":"presidio-hat","title":"Presidio Hat","description":"\u003cp\u003eThis hat's namesake is about as far South and West as you can make it in Tejas. While Presidio has a rich and storied history - pueblos, Spaniards, wars, cattle drives, railroads - it, sadly, does not not have an Allsups. So if you're off to Big Bend Ranch State Park or Marfa for some Western adventure, gonna have to get your \"Chimi\" fill in Fort Stockton.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":44729386074331,"sku":"SPCH124S25AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124S25AZZPresidioHatAngled.jpg?v=1753936199"},{"product_id":"to-space-hat","title":"To Space Hat","description":"\u003cp\u003eThey said the American West was the next frontier, then they went claimin’ space was the final frontier. Well what the hell are we gonna do once they find gold and land and saloons in the dark expanses of space? So here we go… TO SPACE!\u003c\/p\u003e\r\n\u003c!----\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":45835287658715,"sku":"SPCH124F11AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124F11AZZToSpaceHatAngled.jpg?v=1753935978"},{"product_id":"gravy-train-hat","title":"Gravy Train Hat","description":"\u003cp\u003eThere’s a legend about a trout named Big Al, who thought he was the king of the río, stealin’ more flies than a chicken coop. Tired of Al's freeloading, Ol’ Man Jeb decided to serve up some humble pie. He crafted a streamer so tempting, it was like serving gravy on a silver platter. Once Big Al got a whiff, he was hooked – literally and figuratively. 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