“Come one and come all to see the greatest products this world has ever known! Might I introduce to you the elixir of life, the product that will solve all your problems and bring you unending happiness.” Murmurs and whispers move through the crowd as people wonder what it could possibly be that this stranger has to offer. “Sendero Snake Oil is proven to mend bones, cure what ails you, and save marriages!” The salesman gestures to a man in the crowd “You sir! Why don’t you come on up here to sample my concoction!” The gentleman makes his way to the front of the group and grabs hold of the dusty bottle, removes the cap and takes a hearty swig. After a short pause the man looks up and looks around at the crowd “This just tastes like Lone Star with a shot of whisky in it.”