{"title":"Men's Best Sellers","description":"","products":[{"product_id":"daggum-hat","title":"Daggum Hat","description":"\u003cdiv\u003e\r\n\u003cmeta charset=\"utf-8\"\u003e\r\n\u003cdiv\u003e\u003cspan\u003ePut this daggum hat on your head.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eSet the daggum hat in your truck.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eWear a daggum hat where ever you daggum want.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eBecause, well... daggum... 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The desert offers no shelter and the sun takes no prisoners, but the mighty Chaparral fears no fangs. \u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Citadel \/ X-Small","offer_id":46126249509083,"sku":"SPCS124H12A1X","price":35.0,"currency_code":"USD","in_stock":false},{"title":"Citadel \/ Small","offer_id":46741216559323,"sku":"SPCS124H12A2X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Citadel \/ Medium","offer_id":46741216592091,"sku":"SPCS124H12A3X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Citadel \/ Large","offer_id":46741216624859,"sku":"SPCS124H12A4X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Citadel \/ X-Large","offer_id":46741216657627,"sku":"SPCS124H12A5X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Citadel \/ XX-Large","offer_id":46741216690395,"sku":"SPCS124H12A6X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Citadel \/ XXX-Large","offer_id":46741216723163,"sku":"SPCS124H12A7X","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/FW25CatalogOriginal-412_1_900f0a84-e589-49cf-83dc-0d68c9cccfef.jpg?v=1753935727"},{"product_id":"west-texas-municipal-hat","title":"West Texas Municipal Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe fairways aren’t the prettiest, hell, neither are the greens. 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If a bear wants somethin', it takes it. So if you're out in the woods, best keep one eye on the trail and the other on your cooler.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":46447905767643,"sku":"SPCH125S29AZZ","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH125S29ABearHatGoldAngled.jpg?v=1753935416"},{"product_id":"show-pony-embroidered-western-pearl-snap-long-sleeve-shirt","title":"Show Pony Embroidered Western Pearl Snap Long Sleeve Shirt - Electric Brown","description":"\u003cp\u003eSome folks say you shouldn’t wear a shirt that’s louder than you are. To that we say: Speak up! The Show Pony has all the fine details of a custom cowboy shirt: barrel cuffs, smile pockets, contrast piping details, and embroidered artwork as wild as the west. For the amigo lookin’ to make a statement on the back of a buckin’ bronc or anywhere the dusty trail leads.\u003cbr\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Electric Brown \/ X-Small","offer_id":48204781224155,"sku":"SPCS526S11A1X","price":149.0,"currency_code":"USD","in_stock":false},{"title":"Electric Brown \/ Small","offer_id":48204781256923,"sku":"SPCS526S11A2X","price":149.0,"currency_code":"USD","in_stock":false},{"title":"Electric Brown \/ Medium","offer_id":48204781289691,"sku":"SPCS526S11A3X","price":149.0,"currency_code":"USD","in_stock":true},{"title":"Electric Brown \/ Large","offer_id":48204781322459,"sku":"SPCS526S11A4X","price":149.0,"currency_code":"USD","in_stock":true},{"title":"Electric Brown \/ X-Large","offer_id":48204781355227,"sku":"SPCS526S11A5X","price":149.0,"currency_code":"USD","in_stock":false},{"title":"Electric Brown \/ XX-Large","offer_id":48204781387995,"sku":"SPCS526S11A6X","price":149.0,"currency_code":"USD","in_stock":false},{"title":"Electric Brown \/ XXX-Large","offer_id":48204781420763,"sku":"SPCS526S11A7X","price":149.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SP26_SPCS526S11A_ShowPonyEmbroideredWesternPearlSnap_ElectricBrown_Front_3e754908-675a-445c-a73f-9304322e903a.jpg?v=1770093944"},{"product_id":"the-everett-western-trouser","title":"The Everett Western Trouser - Oakroom","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor the amigo who always looks a cut above the rest. The Everett has a tailored leg and classic rise that sits straight on the hip, reminiscent of the country and western style yer old man used to rock. Make sure you polish up yer boots if you’re gonna take these out on the town. Add on the Everett Western Blazer and you’re dang sure to be the best dressed in the room.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Oakroom \/ 30","offer_id":48204788269275,"sku":"SPCP126S11AGS","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ 32","offer_id":48204788302043,"sku":"SPCP126S11AJS","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ 33","offer_id":48204788334811,"sku":"SPCP126S11AKS","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ 34","offer_id":48204788367579,"sku":"SPCP126S11ALS","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ 36","offer_id":48204788400347,"sku":"SPCP126S11ANS","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ 38","offer_id":48204788433115,"sku":"SPCP126S11AQS","price":129.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ 40","offer_id":48204788465883,"sku":"SPCP126S11ASS","price":129.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCQ126S11ATheEverettWesternTrouserOakroomModelFront4.jpg?v=1770618034"},{"product_id":"the-everett-western-blazer","title":"The Everett Western Blazer - Oakroom","description":"\u003cp dir=\"ltr\"\u003eWhen they hit you with the black tie invite, tell ‘em country and western royalty is comin’ to town. 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Rock it with your favorite western jeans, or add on the Everett Trouser and your nicest pair of ostrich skins to complete the getup.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Oakroom \/ Small","offer_id":48204796526811,"sku":"SPCQ126S11A2X","price":159.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ Medium","offer_id":48204796559579,"sku":"SPCQ126S11A3X","price":159.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ Large","offer_id":48204796592347,"sku":"SPCQ126S11A4X","price":159.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ X-Large","offer_id":48204796625115,"sku":"SPCQ126S11A5X","price":159.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ XX-Large","offer_id":48204796657883,"sku":"SPCQ126S11A6X","price":159.0,"currency_code":"USD","in_stock":true},{"title":"Oakroom \/ XXX-Large","offer_id":48204796690651,"sku":"SPCQ126S11A7X","price":159.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCQ126S11ATheEverettWesternBlazerOakroomModelFront6.jpg?v=1770617976"},{"product_id":"american-buffalo-hat-black","title":"American Buffalo Hat - Black","description":"\u003cp\u003eAfter a hard night at the saloon up in Jackson Hole, we found Lyle face to face with the biggest buffalo we’d ever seen. 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His kin are few and far between compared to days gone by, so give ‘em a big ol’ howdy if’n ya do see one.\u003cbr\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Default Title","offer_id":48746773250267,"sku":"SPCH126R14AZZ","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH126R14A_HornyToadHat_BrownAngled.jpg?v=1778523825"},{"product_id":"cowboy-pro-shop-hat-black","title":"Cowboy Pro Shop Hat - Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eFor legal purposes, this is a joke. But if you see a big ole pyramid pop up about 400 miles West of the Mississippi, don't come for us.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Black","offer_id":48750425866459,"sku":"SPCH125S17AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH125S17ACowboyProShopHatBlackAngled.jpg?v=1770751041"},{"product_id":"yardbird-hat-charcoal","title":"Yardbird Hat - Charcoal","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eListen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don't take no crap from no one. Yes, we know that's a double negative, but it's for emphasis! They're the head honchos, the winged warlords, the cock of the walk. Head held high, they're gonna let you know that every time. That is... until it's time for supper, then they end up breaded and deep fried. Like we said, everybody loves a good yardbird.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Charcoal","offer_id":48750427046107,"sku":"SPCH124S17BZZ","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124S17BZZYardbirdCharcoalAngled_a38600c4-c5b7-4584-855a-9d6b8022df04.jpg?v=1764194110"},{"product_id":"yardbird-hat-white","title":"Yardbird Hat - White","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eListen, everybody loves a good yardbird. They eat the bugs, keep ornery snakes away, and they don't take no crap from no one. Yes, we know that's a double negative, but it's for emphasis! They're the head honchos, the winged warlords, the cock of the walk. Head held high, they're gonna let you know that every time. That is... until it's time for supper, then they end up breaded and deep fried. Like we said, everybody loves a good yardbird.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Cream","offer_id":48750427308251,"sku":"SPCH124S17AZZ","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124S17AZZYardbirdHatAngled.jpg?v=1765952503"},{"product_id":"cosmic-cowboy-hat-gray","title":"Cosmic Cowboy Hat - Gray","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe lone bandido criss-crosses the galaxy, having traded in his trusty steed for a spacecraft, he is on the search for somethin'. Who's to say what it is... Maybe memories of a past life, a long lost love, or just a cantina to sit down and have a drink in. He is out there alone, unsure of every spaceman he's ever come across. If you look up in the dead of night you may see the faintest glimmer - he's up there. The Cosmic Cowboy.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Gray","offer_id":48750428258523,"sku":"SPCH123S20A00","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123S20A_CosmicCowboy_Hat_Angled.jpg?v=1770456828"},{"product_id":"hand-tied-flies-hat-denim","title":"Hand Tied Flies Hat - Denim","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSendero's Hand Tied Flies! Best flies this side of the Mississippi... cause who even bothers fishin' on the other? We've got flies so realistic, you'd swear they were spun by Mother Nature herself. If you like our selection of flies, then you'll love the size of the fish we claim they catch. Pull up a chair and listen to the old timers. They'll tell ya a story or two.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Denim\/Brown","offer_id":48750429798619,"sku":"SPCH123F16BZZ","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SP26_SPCH123F16BZZ_HandTiedFliesHat_Denim.jpg?v=1770221493"},{"product_id":"hand-tied-flies-hat-gray","title":"Hand Tied Flies Hat - Gray","description":"\u003cspan style=\"font-weight: 400;\" data-mce-fragment=\"1\" data-mce-style=\"font-weight: 400;\"\u003eSendero's Hand Tied Flies! Best flies this side of the Mississippi... cause who even bothers fishin' on the other? We've got flies so realistic, you'd swear they were spun by Mother Nature herself. If you like our selection of flies, then you'll love the size of the fish we claim they catch. Pull up a chair and listen to the old timers. They'll tell ya a story or two.\u003c\/span\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Grey","offer_id":48750430027995,"sku":"SPCH123F16AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH123F16AZZ_HandTiedFlies_Hat_Angled.jpg?v=1753936512"},{"product_id":"not-catching-hat-white-blue","title":"Not Catching Hat","description":"\u003cp\u003eEveryone's got those days out on the water. The ones that are so frustrating you're ready to chuck that rod and reel as far as ya can, but that's why \"they call it fishin' not catchin'.\"\u003c\/p\u003e \u003c!----\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"White\/Blue","offer_id":48750510014683,"sku":"SPCH124F15AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124F15AZZNotCatchingHatAngled.jpg?v=1761002855"},{"product_id":"leroy-brown-hat-white","title":"Leroy Brown Hat - White","description":"\u003cdiv\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eBad, bad Leroy Brown\u003c\/span\u003e\u003c\/div\u003e \u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eBaddest trout in the whole damn river? \u003c\/span\u003e\u003c\/div\u003e \u003cdiv\u003e\u003cspan style=\"font-size: 16px;\"\u003eThat doesn't rhyme... we'll just put it on a hat.\u003c\/span\u003e\u003c\/div\u003e \u003c\/div\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"White","offer_id":48750510112987,"sku":"SPCH120P52AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH120P52AZZLEROYBROWNWHITEAngled.jpg?v=1761002666"},{"product_id":"rattlesnake-hat-black","title":"Rattlesnake Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe rattlesnake doesn't go lookin' for trouble-but it sure as hell knows how to end it. Coiled up, cool as a preacher's handshake at a poker table, just waitin' on some poor fool to take one wrong step. That rattle? It ain't a warning. It's a final courtesy.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Black","offer_id":48750511423707,"sku":"SPCH125S36AZZ","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH125S36ARattlesnakeHatBlackAngled.jpg?v=1753935399"},{"product_id":"opossum-hat-white","title":"Opossum Hat","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLook, 'possums might not win any beauty pageants, but they've got one helluva survival instinct-kinda like your uncle who somehow keeps getting free refills in that same styrofoam cup at the corner store. These little night bandits will eat anything and fake their own death like a character from that Wyomin' cowboy show. Same motto as your weird uncle too: when life gets rough, just hiss, play dead, then move on.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"White","offer_id":48750511456475,"sku":"SPCH125S34AZZ","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH125S34AOpossumHatWhiteAngled.jpg?v=1770617197"},{"product_id":"s-bar-pc-hat-white-navy","title":"S Bar PC Hat","description":"\u003cp\u003eClassic Sendero Western vibes. This design pays homage to \"El Jefe's\" family ranch. Now don't get confused, it ain't his ranch nor is he out there doing any Cowboyin' on it... But growing up, this hat was always on his head. With a collection of 3 or 4 worn-in, dirty hats bearing that ranch logo, he just got tired of asking for new ones! So, he made a Sendero version, of course.\u003c\/p\u003e \u003c!----\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"White\/Navy","offer_id":48750511784155,"sku":"SPCH124F24AZZ","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SPCH124F24AZZSBarPCHatAngled.jpg?v=1753935950"},{"product_id":"opossum-t-shirt-charcoal","title":"Opossum T-Shirt - Charcoal","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLook, ‘possums might not win any beauty pageants, but they’ve got one helluva survival instinct—kinda like your uncle who somehow keeps getting free refills in that same styrofoam cup at the corner store. These little night bandits will eat anything and fake their own death like a character from that Wyomin’ cowboy show. Same motto as your weird uncle too: when life gets rough, just hiss, play dead, then move on.\u003c\/p\u003e","brand":"Sendero Provisions Co.","offers":[{"title":"Charcoal \/ X-Small","offer_id":48763350188251,"sku":"SPCS125S41B1X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ Small","offer_id":48763350221019,"sku":"SPCS125S41B2X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ Medium","offer_id":48763350253787,"sku":"SPCS125S41B3X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ Large","offer_id":48763350286555,"sku":"SPCS125S41B4X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ X-Large","offer_id":48763350319323,"sku":"SPCS125S41B5X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ XX-Large","offer_id":48763350352091,"sku":"SPCS125S41B6X","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Charcoal \/ XXX-Large","offer_id":48763350384859,"sku":"SPCS125S41B7X","price":35.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1199\/8172\/files\/SU26_SPCS125S41B_OpossumT-Shirt_Charcoal_Model4.jpg?v=1778551640"},{"product_id":"the-wyatt-pearl-snap-short-sleeve-serape-shirt-dustbloom","title":"The Wyatt Pearl Snap Short Sleeve Print Shirt - Dustbloom - Antique White","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis ain’t your grandpappy’s work shirt, but it might as well be. 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